What kind of technology does New Balance use?
New Balance utilizes a variety of advanced technologies in their shoes, such as their patented Fresh Foam cushioning system, ABZORB cushioning for impact absorption and motion control, dual-density foam cushioning, Ortholite insoles for extra cushioning and breathability, and their Ndurance rubber outsole for extra durability. New Balance also utilizes their own advanced 3D printing technology to create customized midsoles that are tailored to the individual wearer's foot shape, size, and weight.