Digital Marketing Analyst

Develops and executes strategic initiatives for Darden paid digital media (e.g., Paid Search & Paid Social, YouTube, etc.), in partnership with Enterprise Digital Marketing, brands, and external agency teams to optimize presence in the Paid Search & Paid Social space. Maintains and grows relationships with key digital partners with a special emphasis on Google and Adobe. Performs and oversees regular Paid Search & Paid Social channel audits, including keyword analysis and selection, competitor analysis, optimization of keywords, optimization of ad copy, and on and offline conversion rates, to establish consistent increases in Paid Search & Paid Social performance. Partners with brand and agency teams to establish KPI's for Paid Search & Paid Social. -Maintains and manages ongoing reports for Paid Search & Paid Social partners through dashboards and internal tracking tools to monitor impact of work and channel performance. Works with the Darden analytics team to ensure appropriate tracking and tagging for Paid Search & Paid Social.

According to JobzMall, the average salary range for a Digital Marketing Analyst in 1000 Darden Center Dr, Orlando, FL 32837, USA is $46,945-$58,000. This salary range is based on the salaries of current job postings in the area.

Darden Restaurants, Inc. is an American multi-brand restaurant operator headquartered in Orlando. As of April 2017, the firm owns two fine dining restaurant chains: Eddie V's Prime Seafood and The Capital Grille; and six casual dining restaurant chains: Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52, Yard House and Cheddar's Scratch Kitchen. Darden has more than 1,500 restaurant locations and more than 150,000 employees, making it the world's largest full-service restaurant company.