ashley han

• Consistently exceeded sales growth by showing customer service which led to an average of 25 guests per night and averaged over 18% tips on $1000+ nightly sales every quarter. • Participating as an excellent team member to accomplish goals and objectives established by a company and received high customer reviews. • Assisting with set-up of tables, linens, chairs, décor, food, etc. for a full service of banquet events. • Pre-planning and following through with a BEO order relating to various types of events such as corporate events, baby showers, bridal parties, graduation parties, etc. • Extreme attention to detail and ability to follow verbal directions in a fast-paced and dynamic environment. • Event planning portfolio available upon request.

• Oversaw public relations and promotional activities for the Daily49ers, Dig Magazine, and Dig En Español. • Coordinated school-wide events in partnership with the Daily49ers student media. • Wrote weekly press releases for community outreach while communicated with key stakeholders. • Updated the staff blog and created promotional materials for the website and all social media platforms. • Produced weekly projects and campaigns to promote brand awareness for the city of Long Beach.

• Managed company’s Instagram account which led to an increase of 600+ followers within 2 months and reached 37,000 impressions on the company’s page within a month. • Negotiated all relations with vendors including staying on trend and brand theme for the boutique. • Upheld brand image, tone, and voice by creating content through various graphic design apps such as Adobe Creative cloud. Canva, Mailchimp, Shopify, Picsart, etc. • Strategically designed and updated website layout creatively every 3 months.

Throughout my time as a Public Relations student at California State University, Long Beach, I took courses to establish communications goals, execute writing plans, put together media kits and evaluate the net effect of those efforts. Public relations writing classes help me to identify and target an audience through print, electronic and audiovisual media. I learned to understand how it functions in the profession while learning the role of public relations in the modern world by examining real-life problems and solutions through case studies and independent projects.