MLS Adds Brand Alliances Director in NYC
Major League Soccer added one new leadership role, Director, Brand Alliances, based in New York, as part of expanding its sponsorship and partnerships efforts.
On November 6, 2026, Major League Soccer posted a new position: Director, Brand Alliances, based in New York, NY. The role is described as leading the league’s brand partnership strategy and sponsor relationships.
The posting signals MLS’s ongoing focus on growing its sponsorship footprint and deepening partner brands across its events and clubs.
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