Manager, CRM & Loyalty

Leverage customer data to assist in creation of marketing strategies to more profitably drive traffic and conversion, grow the customer file and more accurately track performance. Drive customer segmentation, targeting, and contact strategies designed to drive retention, loyalty, and overall LTV through earned, owned and paid channels. Develop a roadmap and action plan to scale advanced CRM activation programs with a focus on email, SMS, and push, leveraging best-in-class martech capabilities and partners. Create a rigorous testing strategy to continually optimize CRM programs including identifying opportunities to A/B test campaigns, with the goal of driving increased repeat purchase behavior and successful onboarding and conversion of new prospects. Track and deliver initiatives across the digital marketing team – which includes development of strategic marketing plans, requirements documentation, progress tracking, troubleshooting issues, partnering with internal and external teams and seeing projects through go-live.

According to JobzMall, the average salary range for a Manager, CRM & Loyalty in 3880 N Mission Rd, Los Angeles, CA 90031, USA is between $59,000 and $81,000 per year. This is based on salaries reported by employers and anonymous employees.

Forever 21 is an American-only fast fashion retailer headquartered in Los Angeles, California. Forever 21 began as the store called Fashion 21 in Los Angeles, in 1984, and has grown into the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the Middle East and the UK. Forever 21 is also known for its trendy offerings and low pricing. The company sells accessories, beauty products, home goods and clothing for women, men and children.