Director, Digital Marketing (Paid Media)
Forever 21Job Description
Lead the overall paid media strategy and drive customer traffic, conversion and ROI for all paid digital marketing channels, including Paid Search & Shopping, Paid Social, Affiliate, and Display (including video). Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance and seek improvement opportunities. Manage paid media budgeting, accrual and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs. Advocate for the customer journey in partnership with CRM, Site Operations, Site Merchandising, Store Operations and Brand Marketing teams. Collaborate with CRM lead to plan, develop and execute new customer acquisition programs through paid media channels and to develop 1st party audience list strategies. Project manage creative assets for paid media channels, including advising on best media practices, briefing creative agencies, and trafficking ads to agency partners.
Where is this job?
This job is located at 3880 N Mission Rd, Los Angeles, CA 90031, USA
Job Qualifications
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Proven track record of successful campaign launches and executions
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Experience and ability to hire, lead and train a collaborative, high-performing team.
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7+ years of experience within digital marketing and paid media channels, with expertise in paid search, paid social, display & affiliate.
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5+ years directly managing marketing teams and agencies.
Required Skills
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Time management competent
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Relationships management skills
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Scaling media campaigns
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Revenue and customer acquisition skills
Soft Skills
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Verbal communication
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written communication
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Adaptability
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Problem Solving Skills
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Attention to detail and accuracy
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Team-work oriented
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Multi-tasking skills
Compensation
According to JobzMall, the average salary range for a Director, Digital Marketing (Paid Media) in 3880 N Mission Rd, Los Angeles, CA 90031, USA is between $99,000 to $130,000 per year. This salary range can vary depending on experience level, education, certifications, and other factors.
Additional Information
Forever 21 is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
About Forever 21
Forever 21 is an American-only fast fashion retailer headquartered in Los Angeles, California. Forever 21 began as the store called Fashion 21 in Los Angeles, in 1984, and has grown into the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the Middle East and the UK. Forever 21 is also known for its trendy offerings and low pricing. The company sells accessories, beauty products, home goods and clothing for women, men and children.
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