Director, Business Development, Lifestyle - South Korea

Barneys New York is seeking a strategic, influential Director of Business Development for Lifestyle in South Korea who will champion growth, cultivate luxury partnerships, and elevate the brand presence in a dynamic market. This role blends executive leadership with hands-on dealmaking to scale Barneys New York's lifestyle offerings across premium retailers, experiential boutiques, and digital channels, all while upholding the brand's heritage of exceptional quality and customer experience. The ideal candidate will bring deep luxury retail know-how, a strong network in Korea, and a passion for crafting distinctive lifestyle ecosystems that resonate with discerning consumers.

Responsibilities

• Strategize market entry and ongoing growth plans for Barneys New York Lifestyle in Korea to maximize revenue and profitability.
• Identify and prospect high-impact brand partners, licensors, and retailers to expand the lifestyle portfolio across channels.
• Lead negotiations and structuring of partnerships, licenses, and co-branded campaigns with clear win-win outcomes.
• Develop comprehensive go-to-market strategies with cross-functional teams to align product, marketing, and operations.
• Build and manage a high-performing partnerships pipeline with quarterly targets and robust qualification criteria.
• Coach regional teams on lifestyle strategies, product positioning, and customer experience standards.
• Monitor performance metrics and adjust strategy to optimize share of wallet and lifetime value.
• Collaborate with merchandising and product teams to tailor assortments for local preferences while maintaining brand integrity.
• Represent Barneys New York in key industry events, councils, and lifestyle collaborations to raise brand visibility.
• Oversee risk management, compliance, and contract governance for all regional partnerships and licenses.
• Cultivate strong relationships with retailers, agencies, and influencers to drive co-branded activations and exclusive launches.
• Forecast annual revenue and partner contributions, translating data into actionable business decisions.
• Coordinate local marketing initiatives with global campaigns to ensure consistent brand storytelling across channels.

According to JobzMall, the average salary range for a Director, Business Development, Lifestyle - South Korea in South Korea is ₩90,000,000 to ₩240,000,000 per year. This can vary depending on experience, industry segment, team size, and deal responsibility.

Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market.