Director, Brand Management

Barneys New York is seeking a visionary Director, Brand Management to nurture and elevate the prestige of our iconic luxury house in New York. This leader will shape cohesive brand narratives across all touchpoints, inspire teams, and partner with cross-functional partners to deliver distinctive consumer experiences that resonate with our discerning clientele.

Responsibilities

• Define and perpetuate a cohesive brand narrative across product, marketing, and retail channels to strengthen emotional connection with customers.
• Lead brand architecture and messaging systems to ensure consistency and clarity across campaigns, product launches, and seasonal storytelling.
• Oversee the development and execution of global brand campaigns, ensuring alignment with business goals and brand equity.
• Collaborate with merchandising and product teams to translate brand strategy into compelling assortments and go-to-market plans.
• Guide creative direction and agency partnerships to deliver premium visuals and content that reflect heritage, modernity, and luxury.
• Manage annual brand budget, allocate resources efficiently, and measure impact against brand health metrics.
• Monitor market trends and competitive landscape to identify opportunities and mitigate risks to the brand.
• Partner with digital, social, and experiential teams to optimize omnichannel presence and shopper experiences.
• Establish and maintain brand standards for packaging, in-store environments, and digital experiences.
• Mentor and develop a high-performing brand management team through coaching, feedback, and succession planning.
• Drive quarterly and annual brand performance reviews, translating insights into action plans for growth.
• Coordinate cross-functional governance to ensure timely approval processes and flawless execution of brand initiatives.
• Foster strong relationships with external partners, vendors, and licensing collaborators to extend brand presence responsibly.
• Champion a culture of innovation and excellence that elevates Barneys New York as a leader in luxury branding.

According to JobzMall, the average salary range for a Director, Brand Management in New York, NY is $140,000 to $220,000 per year. This can vary depending on experience, company size, industry, and scope of responsibility.

Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market.