Contract Data Analyst - CRM

Collaborates with analytics group to target behaviors and understand motivational drivers of behavior that will result in more effective communication strategies. Analyzes large datasets, typically of media performance of marketing campaigns to tease out insights and identify performance drivers. Includes digital media (display banners, paid search, social media), offline media (TV, print), and website data (direct traffic, referred traffic, organic search traffic) Analyzes performance of key digital assets (e.g. websites, microsites/landing pages, Facebook pages). Includes analysis of traffic levels and trends over time, content popularity and consumption, path analysis through customer journey, paths to onsite goal attainment, drop-off rates in conversion funnels. Develops detailed analysis of performance drivers for campaigns in market. Develops data-driven hypothesis on performance of website assets for review and further interpretation by strategy team, for eventual presentation to leadership team.

According to JobzMall, the average salary range for a Contract Data Analyst - CRM in 2451 Crystal Dr, Arlington, VA 22202, USA is $61,300 to $82,000 per year. This range is based on the salary data provided by various employers in the area. The actual salary for this position may vary depending on the company and the job experience of the person hired.

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