Communications and Marketing Specialist

Are you a skilled communicator with a passion for marketing and a desire to make a difference in higher education? The University of Michigan is seeking a dynamic and creative Communications and Marketing Specialist to join our team. As a top-ranked university, we are dedicated to excellence in education, research, and community impact. In this role, you will have the opportunity to showcase your expertise in developing and executing strategic communication and marketing plans that support our mission and engage diverse audiences. If you have a strong track record of success in this field and a commitment to continuous learning and growth, we encourage you to apply and become a part of our vibrant and collaborative community.

1. Develop and execute strategic communication and marketing plans to support the mission of the University of Michigan.
2. Collaborate with various departments and stakeholders to ensure alignment and consistency in messaging and branding.
3. Create engaging and impactful marketing materials, such as print and digital advertisements, social media content, and email campaigns.
4. Use data and analytics to track and measure the success of communication and marketing efforts, and make recommendations for improvement.
5. Stay up-to-date with industry trends and best practices in communication and marketing, and apply them to enhance the university's outreach and impact.
6. Develop and maintain relationships with media outlets and key partners to expand the university's reach and visibility.
7. Coordinate and oversee the production of promotional materials, including writing/editing content, designing layouts, and managing printing and distribution.
8. Serve as a brand ambassador for the university, ensuring consistency in messaging and branding across all communication channels.
9. Manage and update the university's website and social media platforms, ensuring they are regularly updated with relevant and engaging content.
10. Work closely with the admissions team to develop and implement recruitment strategies that attract diverse and qualified students.
11. Monitor and respond to online reviews and comments about the university, maintaining a positive and professional online presence.
12. Actively participate in team meetings and brainstorming sessions to generate new ideas and strategies for effective communication and marketing.
13. Represent the university at events and conferences, promoting its mission and achievements to external audiences.
14. Continuously evaluate and improve communication and marketing strategies to meet the evolving needs and goals of the university.
15. Embody the values and culture of the University of Michigan, fostering a collaborative and inclusive work environment.

According to JobzMall, the average salary range for a Communications and Marketing Specialist in Ann Arbor, MI, USA is between $40,000 and $60,000 per year. However, this can vary depending on factors such as experience, education, and the specific industry and company the specialist is working for. Additionally, location can also play a role in salary, with larger cities typically offering higher salaries due to a higher cost of living. It is important to research and compare salaries for this position in your specific area to get a more accurate understanding of potential earnings.

Located in Ann Arbor, Michigan, the University of Michigan is recognized as the nation’s leading public research university. Through its 19 top-ranked schools, the University of Michigan fulfills its mission to serve Michigan and the world through preeminence in creating and applying knowledge, and in developing leaders who will challenge the present and enrich the future.