Hi, I'm Nicole! Because you're likely curious, my last name is pronounced "Lee-oh-lee-you". I'm a 31 year-old marketing and brand strategist who is passionate about seeing, tasting, and immersing myself in different cultures. I prefer street food over fine dining and hiking in the rain over a spa day. I have two loyal adventure companions, my Labradors, Hank and Gus. 

What truly fuels my professional passion is the exhilarating synergy between creativity and data-driven strategy within the realm of branding and marketing. It's the art of turning insights into innovative campaigns and translating brand narratives into compelling, authentic experiences that resonate deeply with audiences. I find immense satisfaction in leveraging both the right and left sides of my brain — the creative side that dreams up captivating stories and designs, and the analytical side that dissects data, conducts in-depth market research, and crafts strategies with precision. 

Moreover, I'm invigorated by the ever-evolving landscape of branding and marketing, where staying ahead of trends, technological advancements, and emerging consumer behaviors are not just a requirement, but a thrilling challenge. It's this drive to continuously learn, adapt, and innovate that propels me forward in my pursuit of creating impactful brand journeys and fostering genuine connections between brands and their audiences. No one does this better than Red Bull.

On a personal level, I am deeply committed to lifelong learning and am currently teaching myself Spanish and Greek. I enjoy creating things with my hands and am a practicing woodworker. I naturally pay close attention to brands that distinguish themselves through clever marketing, unique brand design or packaging, and strategic marketing communications. This hunger for knowledge, desire to create, and strong attention to detail translate seamlessly into my work, making me a strong candidate for the Manager, Brand Marketing role at Red Bull.

*   Moody College of Communications – B.S. Advertising
*   McCombs School of Business – Business Communications Program

University of Texas

· Developed integrated marketing and brand campaigns, marketing communications, and Go-To-Market strategies to grow strategic partnerships, drive brand equity, and lead key growth and marketing objectives across the organization
· Managed cross-functional teams on 7 rebranding campaigns, 10 growth marketing campaigns that garnered over 16M users and 450K platform leads, and 15 revenue-generating initiatives that contributed over $9M in marketing and media revenue   
· Collaborated with corporate partners and brands to craft local and national advertising plans, omni-channel marketing strategies, promotional programs, and eCommerce initiatives
· Created and monitored performance reporting activities and reported on key milestones to cross-functional stakeholders weekly, senior leadership monthly, and executive leadership quarterly (COO, CRO)
· Analyzed and delivered complex data analysis (revenue models, financial forecasts, KPI analysis, market analysis, campaign briefs) to support brand discoveries, data-driven marketing insights, and strategic decision-making
· Partnered with Creative, Media, and Brand teams to produce marketing, branding, and communication materials (presentations, proposals, client briefs, press releases, brand assets) for clients, corporate partners, and media distributors

Senior Lead, Marketing Strategy & Operations

· Managed daily operations for 50+ high-impact accounts, providing account management and strategic recommendations to domestic and international clients across F&B, retail, manufacturing, and media industries
· Analyzed individual and team data insights to develop data-backed sales and marketing processes that drove meaningful impact across sales department, increasing team sales leads 25% YoY and individually sourced sales leads by 38% YoY

Senior Manager, Strategic Accounts

· Led media, marketing, and advertising strategy for corporate and nonprofit clients across omnichannel platforms and publications
· Managed campaign operations from inception through completion; defined campaign performance indicators, devised digital and experiential strategies, led on-site event production and hospitality, and provided clients with campaign analysis
· Acted as liaison between clients, vendors, and agencies to execute marketing campaigns and events during the SXSW Festival

Nicole Lioliou

#1 Video-Talent Marketplace

Ready to discover your perfect career?