Kirsten Haddox
Over the past five years, I have ideated concepts and developed strategies to scale the platforms of several individuals and organizations. Most notably, I worked for Gametime as a Content Writer, writing concepts for influencers to promote concerts and events and growing ad engagement by 25%.…
Public portfolio
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Experience
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Marketing Content ManagerCuris Functional Health,Mar 2023 - Present (3 years)Dallas, TX, USA
- Collaborates and manages content marketing operations between 70+ company locations nationwide
- Manages over 100k email contacts with an average 35% engagement rate
- Develops and executes content strategy across all platforms
- Rebranded company assets
- Creates and manages digital…
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Artist Content ManagerAzteca RecordsJan 2024 - Present (3 years)Dallas, TX, USA
- Strategize artist social reach to increase organically from no platform to 10k followers
- Strategize and script social content for artists
- Provide bi-weekly social media audits
- Reach out and pitch artists to podcasts
- Attend and shoot various music events
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Advisory Board MemberPenn State Music GroupNov 2023 - Present (3 years)State College, PA, USA
- Provides feedback, advice, and assistance with a variety of program-driven tasks and projects
- Speaks at industry panels about trends and strategies to navigate a music career.
- Assists in the launch of the PSMG Women in Music initiative.
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Content Creator@kirstenoboe on Social MediaMar 2020 - Present (6 years)Pittsburgh, PA, USA
- 85k+ followers on social media
- Brand Ambassador/UGC Creator for music brands including Distrokid, MuseScore, and Status Audio
- Have amassed over 100M views on social media
- Have amassed over 20M likes on social media
- 650K average weekly reach
- 48.5% follower engagement
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Music Marketing + Career ConsultantFreelanceMar 2023 - Present (3 years)Pittsburgh, PA, USA
- Hosts online coaching to advise and provide career and marketing guidance to musicians
- Performs audits of social pages and content scripts for musicians looking to further promote themselves
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Contract Advertisment WriterGametimeMay 2022 - Dec 2022 (7 months)San Francisco, CA, USA
- Created original concepts that help the brand achieve an average of 25% increase (more in some cases) in ROAS above their benchmark performance
- Ideated concepts and wrote scripts for social media direct response ads for TikTok
- Focused ads on app install for the live events ticketing…
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Social Media ManagerFood Haven TechnologiesMar 2021 - Jul 2022 (a year)San Francisco, CA, USA
- Amassed over 1M+ Instagram reel views
- Analyzed website and app traffic, tracking KPIs, set up goals for conversion rates
- Designed posters and flyers to entice consumers to scan QR codes and follow the brand
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Journalist, Secretary (College Writing Org)OdysseyMay 2020 - May 2021 (a year)State College, PA, USA
- Posted weekly engaging articles online and averaged 50k readers per article
- Utilized search engine optimization and internet algorithm skills to boost articles
- Monitored performance and analytics on articles
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Social Team InternNASAFeb 2020 - Jul 2022 (2 years)Wallops Island, VA, USA
- Photographed and filmed for various NASA launches and events all over the country
- Designed engaging graphics for social team to share during events
- Attended classes with and live events with NASA team to learn and present about event photography and social media posting
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Social Media Team ManagerPenn State School of MusicJan 2019 - May 2022 (3 years)State College, PA, USA
- Grew Instagram and TikTok presence to over 1M reached and 10k followers
- Mentored students who are new to digital and social media marketing
- Designed compelling graphics for the School of Music's social media and events
- Filmed and assisted media coverage for the Penn State Blue Band…
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Social Media + Community Engagement InternHugo (Acquired by Calendly)May 2021 - May 2022 (a year)San Francisco, CA, USA
- Grew Pinterest engagement to 50-70k views per month and Reddit to 25-50k impressions per month
- Monitored social media conversations using the social listening tool, Awario
- Created and scheduled original video and graphic content for various platforms
- Monitored competitor social…
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Marketing Coordinator InternFlying Scooter ProductionsApr 2020 - Aug 2020 (4 months)Pittsburgh, PA, USA
- Researched and gathered information as team member for the Pittsburgh Symphony Orchestra's Front Row virtual series
- Researched and recruited individuals to join the Crew Call video interview series which highlights musicians affected by the pandemic
- Structured and wrote several grant…
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Marketing InternThree Rivers Young Peoples OrchestrasApr 2019 - Aug 2019 (4 months)Pittsburgh, PA, USA
- Rebranded social media presence and grew platform by 1k followers
- Launched the alumni Facebook page and gathered hundreds of individuals into a community
- Gathered and organized hundreds of photos in the orchestra archives dating back to the 1960s into files and online
- Arranged and…
Show 10 More Experience
Education
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Penn StateBachelor's Degree, Music Business, 3.5Aug 2018 - May 2022 (4 years)
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University of North TexasMaster's Degree, Music Business, 4.0Aug 2022 - May 2024 (2 years)
Skills
Communication Skills
Data Analysis
Marketing Strategy
Hootsuite
Slack
Trello
Adobe Suite
Organization
Show 2 More Skills
Certifications
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YouTube MusicYouTubeNov 2023 - Sep 2025 (2 years)
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IMA's RPA SeriesInstitute of Management AccountantsOct 2023 - Present (3 years)
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Career Essentials in Generative AI by Microsoft and LinkedInLinkedInSep 2023 - Present (3 years)
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IMA Data Analytics & Visualization Fundamentals Certificate®Institute of Management AccountantsSep 2023 - Present (3 years)
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Marketing Strategy: SEO Content WritingLinkedInSep 2023 - Present (3 years)
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Financial AccountingLinkedInAug 2023 - Present (3 years)
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Content Marketing CertificationHubSpotMar 2023 - Apr 2025 (2 years)
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Digital Advertising CertificationHubSpotMar 2023 - Apr 2025 (2 years)
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Email Marketing CertificationHubSpotMar 2023 - Apr 2025 (2 years)
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Social Media CertificationHubSpotMar 2023 - Apr 2025 (2 years)
Show 7 More Certifications
Languages
English
German
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