YouTube Music

IMA's RPA Series

Career Essentials in Generative AI by Microsoft and LinkedIn

IMA Data Analytics & Visualization Fundamentals Certificate®

Marketing Strategy: SEO Content Writing

Financial Accounting

Content Marketing Certification

Digital Advertising Certification

Email Marketing Certification

Social Media Certification

Over the past five years, I have ideated concepts and developed strategies to scale the platforms of several individuals and organizations. Most notably, I worked for Gametime as a Content Writer, writing concepts for influencers to promote concerts and events and growing ad engagement by 25%. Currently, I am the Content Artist Manager for Azteca Records, where I develop strategy and manage content on artist and label pages, focusing on community and fan-building. 

I have over 85k followers my own social media where I speak about career advice and share lifestyle content. I have developed strong partnerships with brands including MuseScore, Distrokid, and Status Audio. My strategy and content writing through these partnerships have generated over 1M organic views and 50% exposure increase to these brands during the campaigns.

I recommend checking out my references listed in my cover letter, and my portfolio can be viewed at contentbykirsten.com

Penn State

University of North Texas

*   Collaborates and manages content marketing operations between 70+ company locations nationwide
*   Manages over 100k email contacts with an average 35% engagement rate
*   Develops and executes content strategy across all platforms
*   Rebranded company assets
*   Creates and manages digital graphics, video, and blogs
*   Creates posters and signage for location marketing

Marketing Content Manager

*   Strategize artist social reach to increase organically from no platform to 10k followers
*   Strategize and script social content for artists
*   Provide bi-weekly social media audits
*   Reach out and pitch artists to podcasts
*   Attend and shoot various music events

Artist Content Manager

*   Provides feedback, advice, and assistance with a variety of program-driven tasks and projects
*   Speaks at industry panels about trends and strategies to navigate a music career.
*   Assists in the launch of the PSMG Women in Music initiative.

Advisory Board Member

*   85k+ followers on social media
*   Brand Ambassador/UGC Creator for music brands including Distrokid, MuseScore, and Status Audio
*   Have amassed over 100M views on social media
*   Have amassed over 20M likes on social media
*   650K average weekly reach
*   48.5% follower engagement

Content Creator

*   Hosts online coaching to advise and provide career and marketing guidance to musicians
*   Performs audits of social pages and content scripts for musicians looking to further promote themselves

Music Marketing + Career Consultant

*   Created original concepts that help the brand achieve an average of 25% increase (more in some cases) in ROAS above their benchmark performance
*   Ideated concepts and wrote scripts for social media direct response ads for TikTok
*   Focused ads on app install for the live events ticketing application: NBA, NFL, MLB, etc as well large cap (10k fans plus) concerts, comedy, and shows
*   Worked with the creative team (creative director, designers, editors, and producers) on a 1M+ marketing budget from concept through final deliverable

Contract Advertisment Writer

*   Amassed over 1M+ Instagram reel views
*   Analyzed website and app traffic, tracking KPIs, set up goals for conversion rates
*   Designed posters and flyers to entice consumers to scan QR codes and follow the brand

Social Media Manager

*   Posted weekly engaging articles online and averaged 50k readers per article
*   Utilized search engine optimization and internet algorithm skills to boost articles
*   Monitored performance and analytics on articles

Journalist, Secretary (College Writing Org)

*   Photographed and filmed for various NASA launches and events all over the country
*   Designed engaging graphics for social team to share during events
*   Attended classes with and live events with NASA team to learn and present about event photography and social media posting

Social Team Intern

*   Grew Instagram and TikTok presence to over 1M reached and 10k followers
*   Mentored students who are new to digital and social media marketing
*   Designed compelling graphics for the School of Music's social media and events
*   Filmed and assisted media coverage for the Penn State Blue Band during football games

Social Media Team Manager

*   Grew Pinterest engagement to 50-70k views per month and Reddit to 25-50k impressions per month
*   Monitored social media conversations using the social listening tool, Awario
*   Created and scheduled original video and graphic content for various platforms
*   Monitored competitor social presence and keywords

Social Media + Community Engagement Intern

*   Researched and gathered information as team member for the Pittsburgh Symphony Orchestra's Front Row virtual series
*   Researched and recruited individuals to join the Crew Call video interview series which highlights musicians affected by the pandemic
*   Structured and wrote several grant pitches

Marketing Coordinator Intern

*   Rebranded social media presence and grew platform by 1k followers
*   Launched the alumni Facebook page and gathered hundreds of individuals into a community
*   Gathered and organized hundreds of photos in the orchestra archives dating back to the 1960s into files and online
*   Arranged and hosted an orchestra alumni event
*   Helped launch and market the website UniSound's social pages

Kirsten Haddox

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