Digital Performance Marketing Specialist

"Are you a results-driven, data-savvy marketer looking for your next challenge? Perdue Farms is seeking a Digital Performance Marketing Specialist to join our dynamic team and help drive our brand's success in the digital space. As a key member of our marketing department, you will utilize your expertise in digital marketing to optimize and enhance our online presence, drive conversions, and ultimately achieve our business goals. If you have a passion for all things digital and a proven track record of driving measurable results, we want to hear from you!"

1. Develop and implement digital marketing strategies to drive brand awareness and achieve business goals.
2. Utilize data and analytics to track and measure the success of digital marketing campaigns and make data-driven decisions.
3. Stay up-to-date with industry trends and best practices in digital marketing to continuously improve strategies and tactics.
4. Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall marketing and business objectives.
5. Manage and optimize digital advertising campaigns across various platforms, including but not limited to Google Ads, social media ads, and email marketing.
6. Conduct market research and analyze consumer behavior to identify target audiences and tailor marketing messages accordingly.
7. Create and manage digital content, including website, social media, and email marketing materials.
8. Monitor and report on key performance indicators (KPIs) to track the effectiveness of digital marketing efforts.
9. Identify and implement new digital marketing opportunities and initiatives to enhance brand presence and drive conversions.
10. Stay informed of industry regulations and ensure compliance with data privacy and advertising guidelines.
11. Collaborate with external agencies and vendors to execute digital marketing campaigns and manage relationships.
12. Train and educate team members on digital marketing best practices and tools.
13. Work closely with the marketing team to develop integrated marketing campaigns and ensure consistency across all channels.
14. Stay informed of competitors' digital marketing strategies and make recommendations for improvement.
15. Continuously assess and improve website performance and user experience to drive conversions.

According to JobzMall, the average salary range for a Digital Performance Marketing Specialist in Salisbury, MD 21804, USA is $52,000 - $75,000 per year. This can vary depending on the specific industry and company, as well as the individual's level of experience and skills. Some companies may offer higher salaries or additional benefits for this role.

Perdue Farms is the parent company of Perdue Foods and Perdue AgriBusiness, based in Salisbury, Maryland.