Marketing Manager: Website Strategy & SEO

Welcome to Elevance Health, where we are dedicated to revolutionizing the healthcare industry through innovative technology and personalized care. We are currently seeking a driven and dynamic Marketing Manager with expertise in website strategy and SEO to join our growing team. As the Marketing Manager, you will play a vital role in developing and executing our digital marketing strategies to drive traffic, engage customers, and ultimately, increase conversions. Our ideal candidate is a creative thinker, data-driven, and has a passion for staying ahead of the ever-changing digital landscape. If you have a proven track record of success in website strategy and SEO and are ready to make a meaningful impact in the healthcare industry, we want you on our team!

1. Develop and execute digital marketing strategies to increase website traffic and drive customer engagement.
2. Conduct market research and analysis to identify target audience and optimize marketing efforts.
3. Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business goals.
4. Utilize SEO best practices to improve website visibility and search engine rankings.
5. Monitor and analyze website performance using tools such as Google Analytics and make recommendations for optimization.
6. Create and manage website content, including landing pages, blog posts, and social media posts.
7. Stay up-to-date on industry trends and changes in digital marketing to ensure the company remains competitive.
8. Evaluate and report on the success of marketing campaigns and make adjustments as needed.
9. Manage relationships with external agencies and vendors to support marketing initiatives.
10. Develop and maintain a strong understanding of the company's brand and messaging to ensure consistency across all marketing efforts.
11. Implement A/B testing to continuously improve website performance and user experience.
12. Train and mentor team members on website strategy and SEO best practices.
13. Identify and implement innovative marketing strategies to reach new audiences and increase conversions.
14. Monitor and adhere to budgets and deadlines for marketing initiatives.
15. Represent the company at industry events and conferences to network and promote the brand.

According to JobzMall, the average salary range for a Marketing Manager: Website Strategy & SEO in Louisville, KY, USA is between $75,000 to $90,000 per year. This may vary depending on factors such as the size and industry of the company, the individual's level of experience and skills, and the specific responsibilities and goals of the role. Additionally, bonuses and other benefits may also be included in the overall compensation package.

Elevance Health, Inc. is an American health insurance provider. The company's services include medical, pharmaceutical, dental, behavioral health, long-term care, and disability plans through affiliated companies such as Anthem Blue Cross and Blue Shield, Empire BlueCross BlueShield in New York State, Anthem Blue Cross in California,Wellpoint, and Carelon.It is the largest for-profit managed health care company in the Blue Cross Blue Shield Association. As of 2022, the company had 46.8 million members within their affiliated companies' health plans. Prior to June 2022, Elevance Health was named Anthem, Inc.