Manager - Key Marketing Initiatives

In this role, you will lead the development and execution of VELO digital consumer experiences to accelerate adult nicotine consumer awareness and engagement. Create plans to execute content across all marketing channels with a focus on digital touchpoints. Assist in defining and implementing marketing campaigns, and develop product/program launches and go-to-market initiatives. Ensure that corporate strategy and regulatory guidelines are imbedded in all marketing initiatives. Significant collaboration with cross departmental stakeholders – domestic and global. Develop strategies for all e-commerce properties. Leverage content to drive engagement across all digital touchpoints. Collaborate with and lead external agencies, vendors, contractors in the development of emails, display ads, and other digital touchpoints to support key brand initiatives. Leads vision and strategy for compelling, differentiated consumer journeys.

According to JobzMall, the average salary range for a Manager - Key Marketing Initiatives in 401 N Main St, Winston-Salem, NC 27101, USA is $42,000 to $94,000. This range is based on the salaries reported by individuals with this job title in the area.

British American Tobacco Plc is an international tobacco company, which operates through its subsidiaries with the interest in manufacturing and distribution of tobacco products. Its principal activity is the manufacturing of cigarettes, smokeless snus, cigars and pipe tobacco. The company offers its products under the brand names, such as Kent, Dunhill, Lucky Strike and Pall Mall.