
Expedition Cruise Licensing Brand Integration Manager
Job Description
Are you a passionate and experienced brand integration professional with a love for adventure and exploration? Are you looking for an exciting opportunity to combine your skills in licensing and partnerships with your love for the sea? The Walt Disney Company is seeking a dynamic and collaborative individual to join our team as an Expedition Cruise Licensing Brand Integration Manager. In this role, you will have the unique opportunity to work with our beloved Disney characters and brands, while also incorporating them into the world of expedition cruising. We are looking for someone with a strong understanding of licensing and partnership strategies, as well as a creative mindset and a can-do attitude. If you are ready to embark on a thrilling journey with us, we encourage you to apply for this position!
- Develop and execute brand integration strategies for the company's expedition cruise line, incorporating Disney characters and brands in a seamless and authentic manner.
- Collaborate with internal teams and external partners to identify and secure licensing and partnership opportunities that align with the company's brand and values.
- Negotiate and manage contracts and agreements with partners, ensuring that all terms and conditions are met.
- Conduct market research and analysis to identify industry trends and consumer preferences, and use this information to inform brand integration decisions.
- Work closely with the creative team to develop and approve all branding and marketing materials related to the expedition cruise line.
- Maintain a deep understanding of the company's brand and characters, and ensure that all brand integration efforts align with and enhance this image.
- Monitor and track the success of brand integration efforts, and make adjustments as needed to maximize impact and return on investment.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure a cohesive and integrated approach to brand integration.
- Stay up-to-date on industry news and trends related to licensing and partnerships, and make recommendations for new and innovative ways to incorporate Disney brands into the expedition cruise line.
- Foster strong relationships with partners and stakeholders, and serve as a representative of the company's brand and values in all interactions.
- Travel as needed to attend industry events and meetings, and to visit partner locations and cruises to ensure brand integration standards are being met.
- Uphold and promote the company's ethical and professional standards in all aspects of the job.
Job Qualifications
Bachelor's Degree In Marketing, Business Administration, Or A Related Field
Minimum Of 5 Years Experience In Brand Integration And Partnerships, Preferably In The Cruise Industry
Strong Understanding Of The Expedition Cruise Market And Its Target Audience
Excellent Communication And Negotiation Skills, With A Proven Track Record Of Successful Partnerships And Collaborations
Ability To Think Creatively And Strategically To Develop Innovative Brand Integration Campaigns That Align With Disney's Brand And Values.
Required Skills
Contract Management
Project Management
Marketing Strategy
Market Research
Negotiation skills
Event Planning
Licensing agreements
Brand Partnerships
Relationship
Brand Integration
Cruise Industry
Disney Brand
Soft Skills
Communication
Conflict Resolution
Customer Service
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Compensation
According to JobzMall, the average salary range for a Expedition Cruise Licensing Brand Integration Manager in Celebration, FL 34747, USA is $70,000-$90,000 per year. However, the salary may vary depending on factors such as experience, qualifications, and the specific company.
Additional Information
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The Walt Disney Co. is a diversified international family entertainment and media enterprise. It operates through four business segments: Media Networks, Parks & Resorts, Studio Entertainment and Consumer Products & Interactive Media. The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, domestic television stations, radio networks and stations.
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