AT&T

Lead, Mass and Digital Advertising

AT&T
Dallas, TX, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a dynamic and driven individual with a passion for advertising and innovation? Are you looking for an exciting opportunity to lead a team and make a significant impact in the world of mass and digital advertising? Look no further, because AT&T is seeking a highly qualified Lead of Mass and Digital Advertising to join our team! In this role, you will be responsible for developing and executing strategic advertising campaigns across multiple platforms, driving brand awareness and customer engagement. To excel in this role, you must possess a strong understanding of the advertising landscape and have a proven track record of success in creating and implementing effective campaigns. If you are a creative thinker, a natural leader, and have a strong passion for driving results, we want to hear from you!

  1. Develop and execute strategic advertising campaigns across various platforms to drive brand awareness and customer engagement.
  2. Lead a team of advertising professionals, providing guidance, support, and feedback to ensure the success of campaigns.
  3. Stay up-to-date on industry trends and best practices to continuously improve advertising strategies and tactics.
  4. Collaborate with cross-functional teams, including marketing, sales, and creative, to ensure alignment and consistency in messaging and branding.
  5. Analyze and interpret data to measure the effectiveness of advertising campaigns and make data-driven decisions for future campaigns.
  6. Develop and manage advertising budgets, ensuring efficient and effective use of resources.
  7. Build and maintain relationships with media partners, negotiating rates and placements to maximize reach and impact.
  8. Monitor and track competitor advertising activities to identify potential opportunities and threats.
  9. Present advertising plans and results to senior leadership, articulating clear objectives, strategies, and outcomes.
  10. Foster a culture of innovation and creativity within the advertising team, encouraging new ideas and approaches to drive results.
Where is this job?
This job is located at Dallas, TX, USA
Job Qualifications

  • Strong Digital Advertising Experience: The Ideal Candidate Should Have At Least 5 Years Of Experience In Digital Advertising, With A Proven Track Record Of Driving Successful Campaigns Across Multiple Channels.

  • Leadership Skills: As A Lead For Mass And Digital Advertising, The Candidate Should Have Strong Leadership Skills To Manage A Team Of Advertising Professionals And Drive Results Through Collaboration And Effective Communication.

  • Knowledge Of Mass Advertising: The Candidate Should Have A Deep Understanding Of Traditional Mass Advertising Channels, Such As Tv, Radio, And Print, And Be Able To Integrate Them Effectively With Digital Advertising Strategies.

  • Analytical Skills: The Candidate Should Be Highly Analytical, With The Ability To Gather And Interpret Data To Make Informed Decisions And Optimize Advertising Campaigns For Maximum Impact.

  • Familiarity With At&T Brand: As A Lead For Advertising At At&T, The Candidate Should Have A Strong Understanding Of The Company's Brand, Values, And Target Audience, And Be Able To Effectively Align Advertising Strategies With The Company's Overall Goals And Messaging.

Required Skills

  • Budgeting

  • Data Analysis

  • Marketing Strategy

  • Market Research

  • Campaign Management

  • Brand management

  • Team Leadership

  • Media planning

  • Creative Direction

  • Performance

  • Digital Optimization

  • Cross-channel integration

Soft Skills

  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • Interpersonal Skills

  • Critical thinking

  • Teamwork

  • Adaptability

  • Problem-Solving

  • Decision-making

Compensation

According to JobzMall, the average salary range for a Lead, Mass and Digital Advertising in Dallas, TX, USA is $70,000-$90,000 per year. This can vary depending on the specific company, experience level, and other factors.

Additional Information
AT&T is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedDecember 15th, 2023
Apply BeforeJune 9th, 2026
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About AT&T

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. AT&T Communications, LLC is a subsidiary of AT&T that focuses on wireline, wireless, digital television, satellite television, fixed line telephone, mobile phone, broadband, home security, IPTV, OTT services, network security, and pay television offerings, as well as business applications.

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