Senior Manager, Marketing & Advertising Effectiveness

"Are you a strategic and results-driven marketing professional looking for a new challenge? American Express is seeking a Senior Manager of Marketing & Advertising Effectiveness to join our dynamic team. In this role, you will lead our efforts in measuring and optimizing the impact of our marketing and advertising campaigns. We are looking for a creative and analytical leader with a passion for delivering measurable results. If you have a strong track record of driving business growth through data-driven insights and a desire to make a meaningful impact, we want to hear from you."

1. Develop and implement strategies for measuring and optimizing the effectiveness of marketing and advertising campaigns.
2. Lead a team responsible for analyzing and reporting on key metrics such as ROI, customer acquisition, and campaign performance.
3. Utilize data-driven insights to inform marketing and advertising decisions and drive business growth.
4. Collaborate with cross-functional teams, including marketing, sales, and finance, to align on goals and objectives and ensure effective execution of campaigns.
5. Conduct thorough market research and competitive analysis to identify opportunities for improvement and potential new strategies.
6. Stay up-to-date on industry trends and best practices in marketing and advertising effectiveness measurement.
7. Develop and maintain relationships with external partners and vendors to ensure access to the latest tools and technologies for measuring and optimizing campaign impact.
8. Create and deliver presentations to senior leadership, providing clear and actionable recommendations based on data and insights.
9. Manage and allocate budget for marketing and advertising effectiveness initiatives, ensuring efficient use of resources.
10. Continuously monitor and track the performance of campaigns and make adjustments as needed to maximize results.
11. Foster a culture of innovation and continuous improvement within the team, encouraging new ideas and approaches for driving results.
12. Mentor and develop team members, providing guidance and support to help them reach their full potential.

According to JobzMall, the average salary range for a Senior Manager, Marketing & Advertising Effectiveness in New York, NY, USA is $121,000-$177,000 per year. This range can vary depending on the specific industry, company, and years of experience of the individual. Other factors that may affect salary include education level, specific job responsibilities, and performance bonuses.

American Express Co. operates as a global services company, which engages in the provision of credit card, financial, and global travel services. It operates through the following business segments: U.S. Card Services, International Card Services, Global Commercial Services, Global Network & Merchant Services, and Corporate.