Allstate

Data Scientist - Marketing Analytics

Allstate
Remote
Full-TimeDepends on ExperienceSenior LevelMasters

Job Description

Are you a data-driven problem solver with a passion for marketing? Are you looking for a dynamic and fast-paced role that allows you to combine your analytical skills with your marketing expertise? If so, then we have an exciting opportunity for you! Allstate is seeking a highly skilled and motivated Data Scientist - Marketing Analytics to join our team. In this role, you will use your advanced data analysis skills to uncover insights and drive strategic marketing initiatives. We are looking for someone who is innovative, detail-oriented, and has a strong understanding of marketing principles. Join us and be a part of a team that is revolutionizing the insurance industry through data-driven decisions.

  1. Conduct and oversee data analysis to identify trends, patterns, and opportunities within marketing data.
  2. Develop and maintain marketing dashboards and reports to provide insights and recommendations for marketing strategies.
  3. Collaborate with cross-functional teams to understand business objectives and develop data-driven solutions.
  4. Utilize advanced statistical techniques to analyze and interpret large datasets.
  5. Identify and implement data quality improvements and ensure accuracy of data.
  6. Develop and maintain predictive models to optimize marketing campaigns.
  7. Communicate complex data findings and insights to non-technical stakeholders in a clear and concise manner.
  8. Stay up-to-date with advancements in marketing analytics and recommend new tools and techniques to improve processes.
  9. Continuously monitor and evaluate marketing initiatives to measure effectiveness and provide recommendations for improvement.
  10. Work closely with marketing teams to understand their needs and provide data-driven solutions to achieve business goals.
  11. Contribute to the development and implementation of data governance policies and procedures.
  12. Collaborate with IT teams to ensure proper data integration and management.
  13. Train and mentor junior team members on data analysis and marketing analytics techniques.
  14. Adhere to all data privacy and security regulations.
  15. Remain highly organized and detail-oriented to manage multiple projects and meet tight deadlines.

Where is this job?

This job opening is listed as 100% remote

Job Qualifications

  • Strong Statistical And Analytical Skills: A Data Scientist At Allstate Must Possess A Strong Foundation In Statistical Analysis And Be Able To Use Various Analytical Tools And Techniques To Interpret Complex Data Sets. This Includes Experience With Data Modeling, Regression Analysis, And Predictive Analytics.

  • Proficiency In Programming And Data Manipulation: The Ideal Candidate Should Be Proficient In Programming Languages Such As Python, R, And Sql, And Have Experience Working With Big Data Platforms And Tools Such As Hadoop, Spark, And Hive. They Should Also Have The Ability To Manipulate And Clean Large Datasets To Extract Meaningful Insights.

  • Knowledge Of Marketing Analytics: A Data Scientist At Allstate Should Have A Deep Understanding Of Marketing Analytics And Be Able To Use Data To Drive Marketing Strategies And Campaigns. This Includes Experience With Customer Segmentation, Campaign Analysis, And Marketing Roi Measurement.

  • Communication And Visualization Skills: In Addition To Technical Skills, A Data Scientist Should Also Have Strong Communication Skills And The Ability To Present Complex Data In A Clear And Concise Manner. They Should Be Able To Create Compelling Data Visualizations And Communicate Insights To Non-Technical Stakeholders.

  • Business Acumen: A Successful Data Scientist At Allstate Should Have A Strong Business Acumen And Be Able To Understand The Company's Goals And Objectives. They Should Be Able To Identify Opportunities For Data-Driven Decision Making And Provide Actionable Insights To Drive Business Growth.

Required Skills

  • statistical analysis

  • Machine Learning

  • A/B testing

  • Data Visualization

  • Data Mining

  • Digital Analytics

  • Predictive modeling

  • ROI analysis

  • Campaign optimization

  • Market segmentation

  • Customer Insights

Soft Skills

  • Communication

  • Conflict Resolution

  • Leadership

  • Time management

  • Interpersonal Skills

  • creativity

  • Teamwork

  • Active Listening

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Data Scientist - Marketing Analytics is $95,000 to $140,000 per year, with a median salary of $117,500 per year. This may vary depending on factors such as location, industry, and level of experience. In certain industries and locations, data scientists in marketing analytics may earn higher salaries, such as in technology or finance companies in major cities. On the other hand, entry-level data scientists in this field

Additional Information

Allstate is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedSeptember 5th, 2025
Apply BeforeOctober 5th, 2026
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About Allstate

The Allstate Corporation is an American insurance company that is in the United States.

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