Manager, Marketing Insights

Are you a highly analytical and strategic thinker with a passion for driving business growth through data-driven insights? Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you to join Abbott as our Manager of Marketing Insights.As the Manager of Marketing Insights at Abbott, you will play a critical role in shaping our marketing strategy by providing key insights and recommendations based on market research and data analysis. You will work closely with cross-functional teams to develop actionable plans that will drive growth and success for our company.To excel in this role, you must have a strong background in market research and data analysis, along with exceptional leadership and communication skills. If you are a driven and results-oriented individual with a strong business acumen, we encourage you to apply for this opportunity to make a significant impact on our company's success.

1. Conduct market research to gather and analyze data on consumer behavior, market trends, and competitor insights.
2. Utilize data analysis techniques to identify key insights and opportunities for business growth.
3. Develop and maintain a deep understanding of our target audience and their needs, preferences, and behaviors.
4. Collaborate with cross-functional teams including marketing, sales, and product development to develop and execute marketing strategies based on data-driven insights.
5. Present findings and recommendations to senior management and stakeholders, effectively communicating the significance and potential impact of the insights.
6. Monitor and track the effectiveness of marketing campaigns and initiatives, providing regular reports and analysis to inform future strategies.
7. Stay informed on industry trends, best practices, and new technologies in market research and data analysis.
8. Lead and mentor a team of marketing insights analysts, providing guidance and support to ensure high-quality work and continuous improvement.
9. Work closely with external research agencies to design and execute research studies and ensure timely delivery of results.
10. Continuously evaluate and improve processes and methodologies for gathering and analyzing data, ensuring accuracy and efficiency.
11. Collaborate with sales teams to provide insights and recommendations for targeting and reaching key customer segments.
12. Develop and manage budgets for market research and data analysis projects.
13. Act as a strategic partner to senior leadership, providing insights and recommendations to guide decision-making and drive business growth.

According to JobzMall, the average salary range for a Manager, Marketing Insights in Columbus, OH, USA is $80,000 to $120,000 per year. This can vary depending on factors such as years of experience, industry, and company size. Additionally, bonuses and benefits may also be included in the overall compensation package.

From removing the regular pain of finger sticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply, our purpose is to make the world a better place by bringing life-changing health technologies to the people who need them. That’s our commitment to helping you live your best life.