Digital Marketing Analyst

Are you a data-driven, analytical thinker with a passion for marketing and healthcare? If so, Yale New Haven Health System is seeking a talented Digital Marketing Analyst to join our growing team. As a Digital Marketing Analyst, you will play a crucial role in developing and implementing digital marketing strategies to promote our world-renowned health system. We are looking for someone who is detail-oriented, innovative, and able to thrive in a fast-paced environment. If you have a strong understanding of digital marketing tactics and possess excellent communication skills, we encourage you to apply for this exciting opportunity. Join us in making a positive impact on people's lives through the power of digital marketing.

1. Develop and implement digital marketing strategies to promote Yale New Haven Health System.
2. Conduct market research and analyze data to identify trends and insights for digital marketing campaigns.
3. Collaborate with cross-functional teams to create and execute integrated digital marketing plans.
4. Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts.
5. Stay updated on industry trends and best practices in digital marketing and healthcare to inform strategy development.
6. Utilize various digital marketing channels, including social media, email, and website, to reach and engage target audiences.
7. Conduct A/B testing and analyze results to continuously improve digital marketing performance.
8. Work closely with creative teams to develop compelling and impactful digital marketing content.
9. Communicate digital marketing strategies and results to stakeholders, including leadership and departmental teams.
10. Identify opportunities for growth and optimization through data analysis and make recommendations for improvement.
11. Ensure compliance with legal and regulatory requirements in all digital marketing efforts.
12. Continuously monitor and analyze the competitive landscape to identify areas for differentiation and innovation.
13. Collaborate with external partners and agencies to enhance digital marketing efforts.
14. Maintain a strong understanding of Yale New Haven Health System's brand and messaging to ensure consistency across all digital marketing channels.
15. Take ownership of projects and initiatives and see them through to successful completion.

According to JobzMall, the average salary range for a Digital Marketing Analyst in Westerly, RI, USA is between $50,000 to $70,000 per year. However, this can vary depending on factors such as experience, industry, and company size.

YNHH is the 1,541-bed teaching hospital for Yale School of Medicine. Connecticut’s leading healthcare system, consisting of Bridgeport, Greenwich, Lawrence + Memorial, Yale New Haven and Westerly hospitals, and Northeast Medical Group, a physician foundation of primary care and medical specialists.