Digital Marketing Analyst

Are you a data-driven and innovative individual with a passion for healthcare? Do you have a knack for analyzing digital marketing strategies and identifying areas for improvement? If so, we have an exciting opportunity for you! Yale New Haven Health System is seeking a Digital Marketing Analyst to join our dynamic team. As a member of our team, you will play a crucial role in developing and optimizing our digital marketing efforts to reach and engage with our patients and community. We are looking for a detail-oriented individual who is highly skilled in data analysis, has a strong understanding of digital marketing trends, and is able to work collaboratively with various stakeholders. Join us in our mission to provide exceptional care to our patients and improve the health of our community.

1. Conduct data analysis to evaluate the effectiveness of current digital marketing strategies and identify areas for improvement.
2. Collaborate with the marketing team to develop and implement data-driven digital marketing campaigns.
3. Monitor and report on key performance indicators (KPIs) to track the success of digital marketing efforts.
4. Utilize tools and platforms such as Google Analytics, social media analytics, and CRM systems to collect and analyze data.
5. Stay up-to-date with digital marketing trends and best practices to inform strategy development.
6. Provide insights and recommendations based on data analysis to optimize digital marketing efforts.
7. Work closely with cross-functional teams to ensure alignment and integration of digital marketing efforts with overall marketing goals.
8. Use data to identify target audiences and develop personalized marketing strategies.
9. Collaborate with web developers and designers to ensure a seamless user experience across digital platforms.
10. Ensure compliance with healthcare regulations and privacy laws in all digital marketing efforts.
11. Communicate and present data analysis and insights to stakeholders and make recommendations for future strategies.

According to JobzMall, the average salary range for a Digital Marketing Analyst in Greenwich, CT, USA is $55,000 - $80,000 per year. This can vary depending on factors such as experience, specific job responsibilities, and the company's size and industry. Some employers may also offer bonuses and other benefits as part of the compensation package.

YNHH is the 1,541-bed teaching hospital for Yale School of Medicine. Connecticut’s leading healthcare system, consisting of Bridgeport, Greenwich, Lawrence + Memorial, Yale New Haven and Westerly hospitals, and Northeast Medical Group, a physician foundation of primary care and medical specialists.