Digital Marketing Analyst

Are you a highly analytical and data-driven individual looking for a dynamic and challenging role in the healthcare industry? Look no further than Yale New Haven Health System! We are seeking a talented and motivated Digital Marketing Analyst to join our team and help drive our online presence to new heights. As a Digital Marketing Analyst, you will have the opportunity to use your expertise in digital marketing and analytics to make a significant impact on the success of our organization. If you have a passion for leveraging technology and data to drive business growth, we want to hear from you!

1. Develop and implement digital marketing strategies to increase brand awareness and drive online traffic for Yale New Haven Health System.
2. Conduct in-depth analysis of website and social media metrics to identify trends and opportunities for optimization.
3. Use various digital marketing tools and platforms to track and measure the success of campaigns and initiatives.
4. Collaborate with cross-functional teams to create and execute targeted digital marketing campaigns that align with business goals.
5. Monitor and report on the performance of digital marketing efforts, providing insights and recommendations for improvement.
6. Stay up-to-date on industry trends and best practices in digital marketing and analytics, and make recommendations for implementation.
7. Utilize data to identify target audiences and develop customer personas to inform marketing strategies.
8. Support the development of digital marketing budgets and provide insights on return on investment.
9. Work closely with the marketing team to ensure brand consistency and alignment across all digital channels.
10. Generate and present data-driven reports to stakeholders, including senior leadership, to inform decision making.
11. Maintain and analyze website traffic and conversion data to identify areas for improvement and drive conversion rates.
12. Continuously monitor and optimize digital marketing initiatives to ensure maximum ROI and effectiveness.
13. Collaborate with external agencies and vendors to execute digital marketing campaigns and projects.
14. Actively contribute to the development and implementation of new digital initiatives and projects.
15. Act as a subject matter expert on digital marketing and analytics, providing guidance and support to other team members as needed.

According to JobzMall, the average salary range for a Digital Marketing Analyst in New Haven, CT, USA is between $50,000 and $70,000 per year. This can vary depending on the specific job responsibilities, level of experience, and the company's industry and size. Some factors that may affect the salary range for a Digital Marketing Analyst in New Haven, CT include the candidate's education and certifications, their skills and expertise, and the demand for digital marketing professionals in the area. Additionally, some companies may offer bonuses or other benefits that can increase the overall compensation for this role.

YNHH is the 1,541-bed teaching hospital for Yale School of Medicine. Connecticut’s leading healthcare system, consisting of Bridgeport, Greenwich, Lawrence + Memorial, Yale New Haven and Westerly hospitals, and Northeast Medical Group, a physician foundation of primary care and medical specialists.