
Manager of Audience Development, TechCrunch
Develop and maintain partnerships with third party platforms that enhance the distribution and exposure of TechCrunch content. Develop a measurement and testing strategy for website optimization and use analytical deep dives to identify new content opportunities for brand growth. Manage overall audience development testing strategy—including consumer funnel optimization, distribution channel mix, and headline and image optimization. Develop and oversee newsletter strategy and manage all newsletter products from editorial curation to production, and work on testing and optimization on a rolling basis. Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight. Own weekly, monthly and annual traffic and growth reporting and analytics for the TechCrunch ecosystem.
5+ years of experience in the media publishing industry, with a thorough understanding of online business models and strategies
Detailed knowledge of major web analytics tools such as Google Analytics, Omniture, Parsely, Marfeel and/or Chartbeat
Deep understanding of all audience development channels – SEO, social, newsletter, and partnerships
Possess an entrepreneurial spirit, an inherent understanding of the web, and an eye for strategy
Google Analytics
Omniture
Time Management Skills
Strong leadership skills
Audience development channels
Online business models and strategies
Motivated, self-directed and driven
Prioritizing skills
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Verbal and Written Communication
Multi tasker
According to JobzMall, the average salary range for a Manager of Audience Development, TechCrunch in 770 Broadway, New York, NY 10003, USA is $132,000 - $190,000 per year.
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