Yahoo!

Manager of Audience Development, TechCrunch

Yahoo!

770 Broadway, New York, NY 10003, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Develop and maintain partnerships with third party platforms that enhance the distribution and exposure of TechCrunch content. Develop a measurement and testing strategy for website optimization and use analytical deep dives to identify new content opportunities for brand growth. Manage overall audience development testing strategy—including consumer funnel optimization, distribution channel mix, and headline and image optimization. Develop and oversee newsletter strategy and manage all newsletter products from editorial curation to production, and work on testing and optimization on a rolling basis. Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight. Own weekly, monthly and annual traffic and growth reporting and analytics for the TechCrunch ecosystem.

Where is this job?
This job is located at 770 Broadway, New York, NY 10003, USA
Job Qualifications
  • 5+ years of experience in the media publishing industry, with a thorough understanding of online business models and strategies

  • Detailed knowledge of major web analytics tools such as Google Analytics, Omniture, Parsely, Marfeel and/or Chartbeat

  • Deep understanding of all audience development channels – SEO, social, newsletter, and partnerships

  • Possess an entrepreneurial spirit, an inherent understanding of the web, and an eye for strategy

Required Skills
  • Google Analytics

  • Omniture

  • Time Management Skills

  • Strong leadership skills

  • Audience development channels

  • Online business models and strategies

Soft Skills
  • Motivated, self-directed and driven

  • Prioritizing skills

  • Adaptability

  • Problem Solving Skills

  • Detail Oriented and Organized

  • Verbal and Written Communication

  • Multi tasker

Compensation

According to JobzMall, the average salary range for a Manager of Audience Development, TechCrunch in 770 Broadway, New York, NY 10003, USA is $132,000 - $190,000 per year.

Additional Information
Yahoo! is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJanuary 9th, 2023
Apply BeforeJune 21st, 2025
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About Yahoo!

Yahoo! is an American web services provider headquartered in Sunnyvale, California, and owned by Verizon Media. The original Yahoo! company was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one of the pioneers of the early Internet era in the 1990s.

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