
Marketing Operations - Data Analyst
Supports Sales and Marketing in executing new lead acquisition process. Effectively understands marketing and sales, funnels, and streamlines flow for new leads in the Marketing & Sales pipeline. Identifies key analytics for Marketing and Sales in driving more efficient and effective flow of leads through the pipeline process. Designs and conducts data profiling. Provides analysis to evaluate new potential market leads. Supports Marketing team through sales analysis as it relates to marketing efforts by managing leads and contact and assisting in the execution of marketing-led campaigns. Executes management of key metrics and KPI process for all leads. Retrieves and reconciles information from various sources to ensure data integrity and accurate reporting. Prepares executive level presentations, including analysis of leads, contacts & performance. Identifies opportunities to optimize programs and performance management.
Previous experience as data analyst in analyzing customer and/or prospect data
Experience with BI tools and SQL preferred
Sql
Marketo
Salesforce
Strong planning skills
Time Management Skills
Analytical skills (data driven)
Verbal communication
Driven and self-motivated
written communication
Adaptability
Problem Solving Skills
Detail oriented and highly organized
Multi tasker
According to JobzMall, the average salary range for a Marketing Operations - Data Analyst in 1365 N Scottsdale Rd, Scottsdale, AZ 85257, USA is between $50,000 and $90,000. This salary range can be affected by various factors such as the size of the company, the type of industry, the experience level of the professional, and the location of the job.
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Workiva is an enterprise software company based in Ames, Iowa.

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