Senior Associate Brand Manager

"Are you a strategic thinker with a passion for building and growing brands? Do you have a track record of driving consumer engagement and market success? Whirlpool is seeking a highly motivated Senior Associate Brand Manager to join our dynamic team. As a global leader in home appliances, we are looking for a driven individual to help shape the future of our brand. This role offers an exciting opportunity to lead and execute brand strategies that will make a significant impact on our business. If you have a proven ability to think outside the box and thrive in a fast-paced environment, we want to hear from you!"

1. Develop and implement brand strategies: The Senior Associate Brand Manager will be responsible for developing and implementing brand strategies that align with the company's overall goals and objectives. This includes conducting market research, analyzing consumer behavior, and identifying key trends to drive brand growth.
2. Drive consumer engagement: This role requires a strong focus on consumer engagement. The Senior Associate Brand Manager will be responsible for creating and executing campaigns and initiatives that resonate with target audiences, increase brand awareness, and drive consumer engagement.
3. Monitor market trends and competition: The Senior Associate Brand Manager will be responsible for staying up-to-date on market trends and the competitive landscape. This includes conducting regular market analysis and monitoring competitor activities to identify potential opportunities and threats to the brand.
4. Collaborate with cross-functional teams: This role will require close collaboration with cross-functional teams such as product development, marketing, sales, and finance. The Senior Associate Brand Manager will need to work closely with these teams to ensure that brand strategies are aligned with overall business objectives.
5. Manage advertising and promotional activities: The Senior Associate Brand Manager will oversee the development and execution of advertising and promotional activities. This includes managing agency relationships, creating marketing materials, and monitoring campaign performance.
6. Conduct performance analysis: This role will require strong analytical skills to track and measure the success of brand strategies and initiatives. The Senior Associate Brand Manager will be responsible for conducting performance analysis and making data-driven recommendations for future brand development.
7. Ensure brand consistency: The Senior Associate Brand Manager will be responsible for maintaining brand consistency across all marketing channels and touchpoints. This includes overseeing the development of brand guidelines and ensuring they are followed by all internal and external stakeholders.
8. Mentor and develop team members: The Senior Associate Brand Manager will be responsible for mentoring and developing team members to support their professional growth and drive team success.
9. Stay updated on industry best practices: The Senior Associate Brand Manager will be responsible for staying updated on industry best practices and incorporating them into brand strategies when

According to JobzMall, the average salary range for a Senior Associate Brand Manager in St Joseph, MI, USA is between $90,000 and $120,000 per year. This can vary depending on the specific industry, company, and level of experience. Some companies may also offer bonuses and other benefits in addition to the base salary.

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.