Manager, Digital Marketing

Welcome to Whirlpool, where we are dedicated to creating innovative home appliances that make people's lives easier. We are currently seeking a highly motivated and experienced Manager of Digital Marketing to join our dynamic team. As the Manager of Digital Marketing, you will be responsible for leading our digital marketing efforts, driving brand awareness and customer engagement through various digital channels. To succeed in this role, you must possess a strong understanding of digital marketing strategies, excellent communication skills, and a passion for staying up-to-date with the latest industry trends. If you are a results-driven individual with a creative mindset and a strong leadership style, we want you on our team!

1. Develop and implement digital marketing strategies to promote Whirlpool's brand and products, with a focus on driving customer engagement and increasing sales.
2. Lead a team of digital marketing professionals, providing guidance, support, and mentorship to ensure the success of all digital marketing initiatives.
3. Collaborate with cross-functional teams, including product development, sales, and customer service, to align digital marketing efforts with overall business objectives.
4. Stay up-to-date with industry trends and advancements in digital marketing, and continuously identify new opportunities to enhance Whirlpool's digital presence.
5. Monitor and analyze digital marketing performance and provide regular reports to senior management, highlighting key insights and recommendations for improvement.
6. Manage the digital marketing budget and allocate resources effectively to maximize ROI.
7. Oversee the development and execution of digital marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing.
8. Ensure all digital marketing efforts comply with industry regulations and best practices, including data privacy and security.
9. Work closely with external agencies and vendors to leverage their expertise and enhance Whirlpool's digital marketing capabilities.
10. Act as a brand ambassador for Whirlpool, representing the company at industry events and conferences.

According to JobzMall, the average salary range for a Manager, Digital Marketing in Chicago, IL, USA is $74,000 - $134,000 per year. This range may vary depending on factors such as the size and industry of the company, the level of experience and skills of the individual, and the specific responsibilities of the role. Senior-level or executive positions in digital marketing may have higher salary ranges. It is recommended to research specific job listings and company salary data for a more accurate estimate.

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.