Digital Marketing Manager

Are you a digitally-savvy marketer with a passion for driving brand awareness and customer engagement? Look no further! Whirlpool is seeking a dynamic and results-driven Digital Marketing Manager to join our team. As a leader in the home appliance industry, we are committed to delivering innovative and high-quality products to our customers. In this role, you will have the opportunity to utilize your expertise in digital marketing to enhance our online presence and drive business growth. If you have a strong understanding of the digital landscape and are ready to take your career to the next level, we want to hear from you!

1. Develop and implement digital marketing strategies to increase brand awareness and customer engagement.
2. Monitor and analyze performance metrics to measure the success of digital marketing initiatives and make data-driven recommendations for improvement.
3. Collaborate with cross-functional teams, including product development, sales, and creative, to ensure cohesive and effective digital marketing campaigns.
4. Stay up-to-date with the latest digital marketing trends and technologies, and make recommendations for their implementation to enhance the company's online presence.
5. Manage and optimize digital advertising campaigns, including PPC, display, and social media, to drive traffic and conversions.
6. Create and manage content for the company's website, social media channels, and other digital platforms.
7. Utilize SEO strategies to improve search engine rankings and increase organic traffic.
8. Monitor and respond to online reviews and customer inquiries to maintain a positive brand image.
9. Collaborate with external agencies and vendors to execute digital marketing campaigns and initiatives.
10. Develop and manage digital marketing budgets to ensure efficient use of resources and maximize return on investment.
11. Track and report on key performance indicators and provide regular updates to leadership on the status of digital marketing efforts.
12. Continuously evaluate and improve the user experience on the company's digital platforms to enhance customer satisfaction and drive conversions.
13. Stay informed of industry best practices and regulations related to digital marketing, and ensure compliance with all relevant laws and guidelines.
14. Mentor and oversee the work of junior digital marketing team members, providing guidance and support as needed.

According to JobzMall, the average salary range for a Digital Marketing Manager in Benton Harbor, MI, USA is between $54,000 to $91,000 per year. However, this can vary based on factors such as the size and industry of the company, the individual's experience and skills, and the specific job responsibilities. It is always best to research the specific job market and company to get a more accurate salary estimate.

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.