Consumer Insights Manager

Welcome to Whirlpool, a global leader in home appliances and innovation. We are currently seeking a highly motivated and driven individual to join our team as a Consumer Insights Manager. As a Consumer Insights Manager, you will have the exciting opportunity to utilize your analytical skills to uncover valuable insights that will drive strategic business decisions and enhance the overall consumer experience. We are looking for someone who is passionate about understanding consumer behavior and trends, and can effectively communicate their findings to cross-functional teams. If you thrive in a fast-paced, collaborative environment and have a strong background in consumer insights, we would love to hear from you!

1. Conduct market research: The Consumer Insights Manager will be responsible for conducting market research to gather data on consumer behavior, trends, and preferences.
2. Analyze data: The Manager will use their strong analytical skills to interpret data and identify key insights that will inform business decisions.
3. Communicate findings: The Manager will be responsible for effectively communicating their findings and insights to cross-functional teams, including marketing, product development, and sales.
4. Develop consumer profiles: Using data and research, the Manager will create detailed consumer profiles that will help guide marketing and product strategies.
5. Monitor industry trends: The Manager will stay up-to-date on industry trends, competitor activity, and consumer preferences to inform future strategies.
6. Collaborate with cross-functional teams: The Manager will work closely with various teams within the organization to understand their needs and incorporate consumer insights into decision-making.
7. Identify growth opportunities: Using consumer insights, the Manager will identify potential growth opportunities for the company and make recommendations for new products or services.
8. Conduct surveys and focus groups: The Manager will be responsible for designing and executing surveys and focus groups to gather valuable insights from consumers.
9. Utilize data analysis tools: The Manager will use various data analysis tools and software to collect, organize, and analyze data.
10. Present insights to senior management: The Manager will present their findings and recommendations to senior management to inform strategic business decisions.
11. Ensure data accuracy and integrity: The Manager will be responsible for ensuring the accuracy and integrity of all consumer data and insights.
12. Stay updated on consumer protection laws: The Manager will stay informed on consumer protection laws and regulations to ensure all research and data collection is compliant.

According to JobzMall, the average salary range for a Consumer Insights Manager in Benton Harbor, MI, USA is $72,000 to $100,000 per year. This can vary depending on the specific company, industry, and level of experience of the individual.

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.