Consumer Insights Manager
Welcome to Whirlpool, a leading home appliance company with a mission to create innovative and intuitive products for our customers' everyday needs. We are currently seeking a talented and driven Consumer Insights Manager to join our team. In this role, you will play a crucial role in understanding our customers' needs and preferences to drive strategic business decisions. We are looking for someone with a strong passion for consumer behavior, excellent analytical skills, and a creative mindset. If you are someone who thrives in a fast-paced and dynamic environment and has a keen eye for consumer trends, we would love to hear from you!
- Conduct research and gather insights on consumer behavior, preferences, and trends in the home appliance industry.
- Analyze data and present findings to key stakeholders to inform business decisions.
- Develop and maintain relationships with external research partners to gain a deeper understanding of consumer needs and behaviors.
- Collaborate with cross-functional teams to identify opportunities for new product development and improvement of existing products.
- Utilize various research methods, including surveys, focus groups, and market analysis, to gather consumer insights.
- Monitor and track market trends and competitor activities to identify potential opportunities for growth.
- Develop and implement strategies to effectively communicate consumer insights and recommendations to upper management.
- Continuously evaluate and improve consumer research methods to ensure accuracy and relevance.
- Stay up-to-date on industry developments and consumer behavior to provide valuable insights and recommendations.
- Foster a culture of consumer-centric thinking within the company by promoting the importance of consumer insights in decision-making processes.
Strong Analytical Skills: A Consumer Insights Manager At Whirlpool Must Possess Excellent Analytical Skills To Interpret And Analyze Large Amounts Of Consumer Data To Uncover Insights And Trends.
Market Research Experience: This Role Requires A Deep Understanding Of Market Research Methodologies Such As Surveys, Focus Groups, And Data Analysis Techniques To Gather Consumer Insights.
Strategic Thinking: The Ability To Think Strategically And Use Consumer Insights To Drive Business Decisions Is A Crucial Qualification For This Role. A Successful Consumer Insights Manager Must Be Able To Develop Actionable Recommendations To Improve Product Offerings And Drive Sales.
Consumer Behavior Expertise: Whirlpool's Consumer Insights Manager Must Have A Thorough Understanding Of Consumer Behavior And Be Able To Identify Patterns And Trends To Inform Marketing And Product Strategies.
Cross-Functional Collaboration: Collaboration Is Key For A Consumer Insights Manager At Whirlpool. This Role Requires Working Closely With Various Teams Such As Marketing, Product Development, And Sales To Share Insights And Drive Decision-Making. Strong Communication And Collaboration Skills Are A Must.
Qualitative Research
Quantitative Research
Data Analysis
Market Research
Customer segmentation
Consumer behavior
Competitive analysis
brand strategy
consumer insights
Product positioning
Trend Forecasting
Communication
Conflict Resolution
Leadership
Time management
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
Decision-making
According to JobzMall, the average salary range for a Consumer Insights Manager in St Joseph, MI, USA is $73,000 - $95,000 per year. This range can vary depending on factors such as experience, education, and the specific company or industry the manager is working in.
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The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States.
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