Assistant Director of Digital Content

Welcome to Washington State University, where we are committed to providing innovative and cutting-edge digital content to our diverse community. We are currently seeking a highly motivated and dynamic individual to join our team as the Assistant Director of Digital Content. As the Assistant Director, you will have the opportunity to play a crucial role in shaping the digital presence of our institution and engaging with our audience through various channels. We are looking for someone who is passionate about digital media, has a keen eye for detail, and is able to think creatively to develop impactful content. If you are ready to make a significant impact in the digital landscape of higher education, we encourage you to apply for this exciting opportunity.

1. Develop and implement a comprehensive digital content strategy that aligns with the overall goals and objectives of Washington State University.
2. Oversee the creation and production of high-quality, engaging, and relevant digital content for various platforms, including the university's website, social media channels, and email campaigns.
3. Collaborate with cross-functional teams, including marketing, communications, and design, to ensure consistency and effectiveness of digital content.
4. Monitor and analyze digital content performance metrics and make data-driven decisions to improve engagement and reach.
5. Stay up-to-date with the latest digital trends and best practices in higher education and incorporate them into the content strategy.
6. Manage a team of content creators, providing guidance and feedback to ensure the delivery of quality content.
7. Work closely with university faculty, staff, and students to source and develop compelling stories and content that highlight the university's achievements and impact.
8. Ensure that all digital content adheres to brand guidelines, accessibility standards, and copyright laws.
9. Develop and maintain relationships with external partners, such as media outlets and influencers, to expand the reach of the university's digital content.
10. Collaborate with the web development team to ensure that the university's website is user-friendly, visually appealing, and regularly updated with fresh content.
11. Actively engage with the university's online community by responding to comments and messages and fostering a positive and inclusive digital culture.
12. Assist in crisis communication management by monitoring and responding to any negative or sensitive online content related to the university.
13. Manage and track the digital content budget and make recommendations for cost-effective strategies.
14. Represent the university at conferences and other events related to digital media and higher education.
15. Continuously evaluate and improve the university's digital content strategy based on audience feedback, industry trends, and emerging technologies.

According to JobzMall, the average salary range for a Assistant Director of Digital Content is $60,000 - $80,000 per year. However, the salary can vary depending on the industry, company size, and location. Some Assistant Directors of Digital Content may earn as low as $40,000 per year while others may earn over $100,000 per year. Additionally, bonuses and benefits may also impact the overall salary for this role.

Washington State University is a public research university in Pullman, Washington. Founded in 1890, WSU is one of the oldest land-grant universities in the American West.