Product Marketing Manager

Welcome to Voya Financial, a leading financial services company dedicated to helping individuals and organizations achieve their financial goals. We are currently seeking a highly driven and innovative Product Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing strategies for our diverse portfolio of products, as well as identifying new opportunities for growth. We are looking for a candidate who is passionate about the financial industry and possesses strong analytical skills, strategic thinking, and excellent communication abilities. If you are ready to make an impact and drive the success of our products, we encourage you to apply today!

1. Develop and implement marketing strategies for Voya Financial's portfolio of products.
2. Conduct market research and analysis to identify new opportunities for product growth.
3. Collaborate with cross-functional teams to create and execute product marketing campaigns.
4. Create compelling and effective messaging and positioning for products.
5. Monitor and analyze product performance, tracking key metrics and making recommendations for improvement.
6. Work closely with sales teams to ensure alignment and support of product marketing initiatives.
7. Develop and maintain relationships with key stakeholders, including clients, partners, and industry professionals.
8. Stay up-to-date on industry trends, competitors, and market conditions to inform product strategy.
9. Create and manage marketing budgets for product campaigns and initiatives.
10. Utilize various marketing channels, such as digital, print, and events, to reach target audiences.
11. Collaborate with the creative team to develop marketing collateral and materials.
12. Train and educate sales teams on product features, benefits, and messaging.
13. Monitor and report on the success of product marketing efforts.
14. Continuously evaluate and improve product marketing strategies and tactics.
15. Represent Voya Financial at industry events and conferences as a product expert.

According to JobzMall, the average salary range for a Product Marketing Manager in Hartford, CT, USA is between $85,000 and $125,000 per year. However, this can vary depending on factors such as the size and industry of the company, the candidate's level of experience, and their specific job responsibilities.

Voya Financial is an American financial, retirement, investment and insurance company based in New York, New York. Voya began as ING U.S., the United States operating subsidiary of ING Group, which was spun off in 2013 and established independent financial backing through an initial public offering.