Senior Manager, Marketing Insights & Analytics
Welcome to VF Corporation, a global leader in branded lifestyle apparel, footwear, and accessories. We are seeking a highly experienced and dynamic Senior Manager to join our Marketing Insights & Analytics team. As the Senior Manager, you will play a pivotal role in driving strategic decision-making and shaping the future of our marketing initiatives. If you are a data-driven leader with a passion for consumer behavior and a strong background in marketing analytics, we want to hear from you. Join us and be part of a company that is constantly evolving and pushing boundaries to deliver top-quality products to our customers.
- Develop and implement a comprehensive marketing insights and analytics strategy that aligns with VF Corporation's overall business goals and objectives.
- Conduct in-depth analysis of consumer behavior and market trends to identify opportunities for growth and optimization of marketing initiatives.
- Provide strategic guidance to cross-functional teams and senior leadership on market insights and analytics, utilizing data to support decision-making.
- Utilize various tools and techniques to gather, analyze, and interpret data, providing actionable insights and recommendations to inform marketing strategies.
- Lead and manage a team of marketing analysts, setting goals and expectations, providing coaching and support, and fostering a collaborative and results-driven work environment.
- Oversee the development and maintenance of marketing dashboards and reports to track key performance indicators and measure the success of marketing campaigns.
- Collaborate with internal teams and external partners to ensure data accuracy and consistency across all marketing channels and touchpoints.
- Stay up-to-date with industry trends and advancements in marketing analytics to continuously improve and evolve VF Corporation's approach.
- Develop and maintain strong relationships with key stakeholders and communicate insights and findings in a clear and concise manner to influence decision-making.
- Foster a culture of data-driven decision-making within the organization, advocating for the use of data and insights in all marketing initiatives.
Extensive Experience In Marketing Insights And Analytics: A Senior Manager At Vf Corporation Should Have A Minimum Of 7-10 Years Of Experience In Marketing Insights And Analytics, With A Proven Track Record Of Delivering Data-Driven Insights And Recommendations.
Strong Leadership And Project Management Skills: The Ideal Candidate Should Possess Strong Leadership Skills And Be Able To Effectively Manage A Team Of Analysts And Data Scientists. They Should Also Have Experience In Project Management, As The Role Will Involve Overseeing Multiple Projects Simultaneously.
Proficiency In Data Analysis And Reporting Tools: A Senior Manager At Vf Corporation Should Have Advanced Knowledge And Experience In Using Data Analysis And Reporting Tools, Such As Sql, Tableau, And Google Analytics.
Strategic Thinking And Business Acumen: The Candidate Should Have A Strategic Mindset And Be Able To Think Critically About The Data To Identify Key Insights And Opportunities. They Should Also Have A Strong Understanding Of The Business And Industry, And Be Able To Translate Data Into Actionable Recommendations.
Excellent Communication And Presentation Skills: As A Senior Manager, The Candidate Will Be Responsible For Presenting Insights And Recommendations To Various Stakeholders, Including Senior Leadership. Therefore, Strong Communication And Presentation Skills Are Essential For This Role.
Strategic Planning
Project Management
Data Analysis
Market Research
Budget management
Team Leadership
Competitive analysis
brand strategy
consumer insights
Digital
Trend Forecasting
Reporting And Metrics
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Interpersonal Skills
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Manager, Marketing Insights & Analytics in Costa Mesa, CA, USA is between $113,000 and $165,000 per year. This can vary depending on factors such as the size and industry of the company, the individual's level of experience and skill, and the specific responsibilities of the role.
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VF Corp. designs, produces, procures, markets and distributes lifestyle apparel, footwear and related products. It operates through the following segments: Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear.
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