Brand Marketing Lifestyle Coordinator

Are you a creative and dynamic individual with a passion for brand marketing and a keen eye for the latest lifestyle trends? Look no further! VF Corporation is seeking a talented Brand Marketing Lifestyle Coordinator to join our team. As a global leader in the apparel and footwear industry, we are dedicated to creating innovative, sustainable and authentic lifestyle brands. We are looking for a motivated individual who can work collaboratively to develop and execute strategic marketing plans that will elevate our brands and engage our target audience. If you have a strong understanding of consumer behavior and a proven track record of successfully managing lifestyle marketing campaigns, we want to hear from you!

1. Develop and execute strategic marketing plans for VF Corporation's lifestyle brands.
2. Stay up-to-date on the latest lifestyle trends and incorporate them into brand marketing strategies.
3. Collaborate with cross-functional teams to ensure brand messaging is consistent and aligned with company goals.
4. Conduct market research and analyze consumer behavior to inform marketing strategies.
5. Manage and oversee lifestyle marketing campaigns from concept to execution.
6. Develop and maintain relationships with key stakeholders, including internal teams, external partners, and influencers.
7. Monitor and analyze the effectiveness of marketing campaigns and make recommendations for improvement.
8. Create and manage budgets for lifestyle marketing initiatives.
9. Ensure brand guidelines and standards are followed in all marketing materials.
10. Stay current on industry best practices and make recommendations for continuous improvement.
11. Represent VF Corporation and its lifestyle brands at industry events and conferences.
12. Provide guidance and mentorship to junior marketing team members.
13. Collaborate with sales teams to align marketing strategies with sales goals.
14. Proactively identify and pursue new marketing opportunities to elevate brand awareness and engagement.
15. Continuously monitor and report on competitor activities and market trends.

According to JobzMall, the average salary range for a Brand Marketing Lifestyle Coordinator in Costa Mesa, CA, USA is between $50,000-$60,000 per year. This may vary depending on the company, industry, and individual qualifications and experience. Some companies may offer additional benefits such as bonuses or commission.

VF Corp. designs, produces, procures, markets and distributes lifestyle apparel, footwear and related products. It operates through the following segments: Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear.