
Senior Business Analyst - Marketing Technology
Are you a tech-savvy individual with a passion for marketing and business strategy? Do you thrive in a fast-paced, dynamic environment? Look no further! Verizon is seeking a Senior Business Analyst with expertise in marketing technology to join our team. As a Senior Business Analyst, you will play a critical role in driving innovation, optimizing processes, and providing strategic insights to support our marketing efforts. We are looking for a highly motivated and experienced individual who is ready to take on new challenges and drive success in a constantly evolving industry. If this sounds like you, we want to hear from you!
- Conduct market research and analysis to identify industry trends and opportunities for growth.
- Develop and implement strategies to improve our marketing processes and campaigns, leveraging technology and data to drive results.
- Collaborate with cross-functional teams to gather requirements and define project scope for marketing technology initiatives.
- Conduct thorough analysis of marketing data, providing insights and recommendations to drive business decisions.
- Identify and troubleshoot issues with marketing technology systems, working with IT teams to implement solutions.
- Develop and maintain strong relationships with key stakeholders, including marketing teams, IT, and external vendors.
- Stay up-to-date with industry trends and advancements in marketing technology, making recommendations for adoption and integration.
- Create and present reports and presentations to communicate findings and recommendations to senior leadership.
- Manage project timelines and budgets, ensuring deliverables are completed on time and within budget.
- Mentor and train junior analysts, providing guidance and support to develop their skills and knowledge.
Bachelor's Or Master's Degree In Business Administration, Marketing, Or A Related Field.
Minimum Of 5 Years Of Experience In Business Analysis, Preferably With A Focus On Marketing Technology.
Strong Understanding Of Digital Marketing Concepts And Tools, Such As Crm, Marketing Automation, And Data Analytics.
Proven Track Record Of Successfully Implementing And Managing Marketing Technology Projects.
Excellent Communication And Leadership Skills, With The Ability To Collaborate With Cross-Functional Teams And Drive Strategic Initiatives.
Project Management
Data Analysis
Market Research
Marketing automation
Agile Methodology
Digital Marketing
Data Visualization
Analytics
CRM management
Business Strategy
Stakeholder management
Software Implementation
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
Critical thinking
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Senior Business Analyst - Marketing Technology in Ashburn, VA, USA is $94,000 to $145,000 per year. However, this can vary based on factors such as experience, skills, and the specific company and industry.
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Cellco Partnership, doing business as Verizon Wireless, is an American telecommunications company which offers wireless products and services. It is a wholly owned subsidiary of Verizon Communications. Verizon Wireless provides service to 118.7 million subscribers.

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