Director - Paid Social Strategy & Innovation

Are you a strategic thinker with a passion for innovation and a strong background in social media? Are you looking for an exciting opportunity to lead a team and drive impactful results for a Fortune 500 company? If so, Verizon has the perfect role for you! We are seeking a talented and experienced Director of Paid Social Strategy & Innovation to join our dynamic team. In this role, you will be responsible for developing and implementing innovative paid social strategies to elevate our brand and drive business growth. As the ideal candidate, you will have a proven track record of success in paid social media, a strong understanding of the latest social media trends, and a natural ability to think creatively and strategically. Join us and be a part of shaping the future of social media for one of the world's leading technology companies.

1. Develop and implement innovative paid social media strategies to drive business growth and elevate the Verizon brand.
2. Lead and manage a team of social media strategists, providing guidance, coaching, and support to ensure their success.
3. Stay up-to-date with the latest social media trends and best practices, and proactively identify opportunities for innovation.
4. Collaborate with cross-functional teams, including marketing, advertising, and product teams, to align social media strategies with overall business goals.
5. Conduct market research and analysis to identify target audiences, consumer behavior, and competitor strategies.
6. Develop and maintain relationships with key social media platforms, staying informed about their latest advertising products and features.
7. Monitor and analyze social media metrics and KPIs to track the effectiveness of paid social strategies and make data-driven recommendations for optimization.
8. Manage and allocate budget for paid social campaigns, ensuring that resources are used efficiently and effectively.
9. Communicate regularly with senior leadership to provide updates on paid social strategy and performance.
10. Foster a culture of innovation and encourage creative thinking among team members to continuously improve and evolve paid social strategies.
11. Develop and maintain strong partnerships with external agencies and vendors to support paid social initiatives.
12. Ensure compliance with all legal and ethical guidelines in paid social media advertising.
13. Represent Verizon at industry events and conferences, staying informed about the latest industry trends and sharing insights with the team.
14. Act as a thought leader and advocate for paid social media within the organization, promoting its value and potential impact on business goals.

According to JobzMall, the average salary range for a Director - Paid Social Strategy & Innovation in New York, NY, USA is $120,000 - $180,000 per year. However, salaries can vary significantly depending on factors such as the company, industry, experience, and skills of the individual. Additionally, bonuses, benefits, and other forms of compensation may also impact the overall salary range.

Cellco Partnership, doing business as Verizon Wireless, is an American telecommunications company which offers wireless products and services. It is a wholly owned subsidiary of Verizon Communications. Verizon Wireless provides service to 118.7 million subscribers.