Director - Experiential & Segment Marketing

Welcome to Verizon, a leading telecommunications company that is constantly pushing the boundaries of innovation and technology. We are seeking a highly motivated and experienced individual to join our team as the Director of Experiential & Segment Marketing. In this role, you will have the opportunity to shape and execute Verizon's marketing strategy for our diverse customer segments, while creating unforgettable experiences that engage and connect with our target audiences. If you are a strategic thinker, a creative problem-solver, and a leader with a passion for delivering impactful marketing campaigns, then we want to hear from you. Join us and be a part of an exciting journey to shape the future of our brand.

1. Develop and implement an experiential and segment marketing strategy that aligns with Verizon's overall marketing goals and objectives.
2. Lead a team of marketing professionals to execute campaigns and initiatives that drive brand awareness, customer engagement, and ultimately, sales.
3. Conduct market research and analyze data to identify key customer segments and their unique needs and preferences.
4. Collaborate with cross-functional teams, including product, sales, and customer service, to ensure alignment and consistency across all touchpoints.
5. Create and manage budgets for experiential and segment marketing campaigns, and track and report on ROI.
6. Stay up-to-date on industry trends and best practices, and continuously identify opportunities for innovation and improvement.
7. Develop and maintain relationships with external partners, such as event organizers, agencies, and vendors, to support the execution of experiential marketing initiatives.
8. Oversee the planning and execution of events, sponsorships, and other experiential marketing activities, ensuring they are on-brand and aligned with the overall marketing strategy.
9. Monitor and analyze campaign performance, and make recommendations for adjustments and optimizations as needed.
10. Mentor and develop team members, providing guidance and support to help them achieve their professional goals.

According to JobzMall, the average salary range for a Director - Experiential & Segment Marketing in Basking Ridge, Bernards, NJ, USA is $130,000 - $175,000. This can vary depending on factors such as experience, education, and the specific company and industry the individual is working in.

Cellco Partnership, doing business as Verizon Wireless, is an American telecommunications company which offers wireless products and services. It is a wholly owned subsidiary of Verizon Communications. Verizon Wireless provides service to 118.7 million subscribers.