Data Scientist - Marketing Mix Models
Are you a data enthusiast with a passion for marketing? Do you thrive in a fast-paced and dynamic environment? If so, we have an exciting opportunity for you to join our team as a Data Scientist for Marketing Mix Models at Verizon!As a Data Scientist, you will play a crucial role in driving business decisions by analyzing and interpreting complex data sets related to marketing activities. You will collaborate with cross-functional teams to develop and implement marketing strategies and evaluate their effectiveness. This role requires a strong analytical mindset, exceptional problem-solving skills, and a deep understanding of marketing principles.If you have a proven track record of utilizing data to drive impactful business outcomes and are eager to contribute your expertise to a leading telecommunications company, we encourage you to apply for this role. Join us at Verizon and be a part of a team that is shaping the future of marketing through data-driven insights.
- Conduct data analysis and provide actionable insights to drive informed marketing decisions.
- Develop and maintain marketing mix models to evaluate the effectiveness of marketing strategies.
- Collaborate with cross-functional teams, including marketing, finance, and data engineering, to understand business objectives and provide analytical support.
- Utilize statistical and machine learning techniques to identify trends, patterns, and opportunities in large and complex data sets.
- Create and maintain dashboards and reports to track key performance indicators and communicate results to stakeholders.
- Identify areas for improvement and optimization in marketing strategies based on data analysis.
- Develop and maintain data-driven marketing strategies to drive customer acquisition, retention, and loyalty.
- Stay updated on industry trends and best practices in data analysis and marketing to continuously improve processes and methodologies.
- Communicate complex data and insights to non-technical stakeholders in a clear and concise manner.
- Collaborate with external partners and vendors to gather and analyze data for marketing initiatives.
- Ensure data integrity and accuracy by developing and implementing data quality controls.
- Continuously identify and implement new data sources and tools to enhance analysis and reporting capabilities.
- Train and mentor junior members on data analysis techniques and methodologies.
- Maintain confidentiality and security of sensitive data at all times.
Strong Statistical Background: A Data Scientist - Marketing Mix Models At Verizon Should Have A Strong Foundation In Statistics, Including Experience With Regression Analysis, Multivariate Analysis, And Time Series Analysis. This Will Allow Them To Effectively Analyze And Interpret Complex Marketing Data.
Expertise In Data Mining And Analysis: The Ideal Candidate For This Role Should Be Proficient In Using Programming Languages Such As R Or Python To Extract, Transform, And Analyze Large Datasets. They Should Also Have Experience With Data Visualization Tools And Techniques To Effectively Communicate Insights To Stakeholders.
Familiarity With Marketing Concepts: A Data Scientist - Marketing Mix Models Should Have A Good Understanding Of Marketing Concepts, Such As Customer Segmentation, Customer Lifetime Value, And Marketing Roi. This Will Help Them To Contextualize Their Analysis And Make Strategic Recommendations.
Experience With Marketing Mix Modeling: The Job Requires A Candidate With Hands-On Experience In Developing And Implementing Marketing Mix Models. They Should Have A Deep Understanding Of The Methodology And Be Able To Apply It To Real-World Scenarios.
Strong Communication And Collaboration Skills: Data Scientists At Verizon Are Expected To Work Closely With Cross-Functional Teams, Including Marketing, Sales, And Finance. Excellent Communication Skills Are Essential For Presenting Complex Data Analysis Findings In A Clear And Concise Manner And Collaborating Effectively With Team Members To Drive Business Outcomes.
Market Research
statistical analysis
Machine Learning
Data Visualization
Regression analysis
Experimental design
Data Mining
ROI
Predictive modeling
Customer segmentation
Campaign optimization
Database querying
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Data Scientist - Marketing Mix Models in Bernards, NJ, USA is between $120,000 to $150,000 per year. This can vary based on factors such as experience, education, and specific job duties.
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Cellco Partnership, doing business as Verizon Wireless, is an American telecommunications company which offers wireless products and services. It is a wholly owned subsidiary of Verizon Communications. Verizon Wireless provides service to 118.7 million subscribers.
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