Social Media Specialist

Are you a creative and tech-savvy individual with a passion for social media? Do you want to make a meaningful impact and engage with a diverse community? If so, the University of Utah is seeking a dynamic Social Media Specialist to join our team. As a premier research institution, we are looking for a candidate who can effectively utilize various social media platforms to enhance our brand, promote campus events, and connect with our students, faculty, and alumni. The ideal candidate will have a strong understanding of social media trends and analytics, excellent communication skills, and a knack for storytelling. Join us in shaping the digital presence of one of the top universities in the country.

1. Develop and implement strategic social media plans to enhance the University of Utah's brand and engage with a diverse community.
2. Monitor and maintain the University's presence on various social media platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn.
3. Create and curate engaging and relevant content for social media platforms that align with the University's goals and values.
4. Utilize social media analytics to track and measure the success of social media campaigns and make recommendations for improvement.
5. Collaborate with various departments and individuals within the University to promote campus events and initiatives through social media.
6. Respond to and engage with comments, messages, and inquiries on social media platforms in a timely and professional manner.
7. Stay up-to-date on current social media trends and best practices and apply them to the University's social media strategy.
8. Use social media platforms to tell compelling stories about the University's students, faculty, and alumni to showcase the university's impact and achievements.
9. Monitor and report on social media trends and analytics to inform future social media strategies and campaigns.
10. Serve as a brand ambassador for the University of Utah and promote positive relationships with the university's online community.

According to JobzMall, the average salary range for a Social Media Specialist in Salt Lake City, UT, USA is between $40,000 to $60,000 per year. However, this can vary based on factors such as experience, education, and the specific industry or company the individual is working for. Some highly experienced and specialized Social Media Specialists in Salt Lake City may earn upwards of $70,000 per year.

The University of Utah (U of U, UofU, or simply The U) is a public research university in Salt Lake City, Utah. As the state's public flagship institution and top-tier research university, the U is classified by the Carnegie Foundation among the 131 research universities with the "highest research activity" in the nation and is a member of the Association of American Universities (AAU). Graduate studies include the S.J. Quinney College of Law and the School of Medicine, Utah's first medical school.