Marketing & Digital Publishing Specialist

Welcome to the University of Utah's Marketing & Digital Publishing team! We are seeking a highly skilled and creative individual to join our dynamic and fast-paced department as a Marketing & Digital Publishing Specialist. This role requires a passion for both marketing and digital publishing, as well as exceptional communication and project management skills. As a key member of our team, you will have the opportunity to showcase your expertise in developing and executing strategic marketing plans and utilizing various digital platforms to promote our university's brand and initiatives. If you are a driven and innovative professional with a strong understanding of the digital landscape, we encourage you to apply for this exciting opportunity.

1. Develop and implement strategic marketing plans to promote the university's brand and initiatives.
2. Utilize digital platforms such as social media, email marketing, and website content to reach target audiences and increase engagement.
3. Collaborate with cross-functional teams to create and execute effective marketing campaigns.
4. Stay current with industry trends and best practices in both marketing and digital publishing.
5. Use data and analytics to track and measure the success of marketing efforts and make recommendations for improvement.
6. Create compelling content, including graphics, videos, and written materials, to support marketing initiatives.
7. Manage multiple projects and deadlines simultaneously, ensuring timely and high-quality deliverables.
8. Maintain a strong understanding of the university's brand and voice, and ensure all marketing materials align with these standards.
9. Communicate effectively with team members, stakeholders, and external partners to ensure alignment and collaboration.
10. Continuously seek out new opportunities to promote the university and its initiatives through digital channels.
11. Act as a brand ambassador for the university, promoting and upholding its values and mission.
12. Attend and contribute to team meetings and brainstorming sessions to generate new ideas and strategies.
13. Act as a resource for other team members, providing guidance and support as needed.
14. Proactively identify and address any potential issues or challenges that may arise in the marketing and digital publishing process.
15. Uphold the university's policies and procedures related to marketing and digital publishing.
16. Continuously seek out professional development opportunities to enhance skills and knowledge in marketing and digital publishing.

According to JobzMall, the average salary range for a Marketing & Digital Publishing Specialist in Salt Lake City, UT, USA is $50,000-$65,000 per year. This can vary depending on factors such as experience, education, and the specific company or organization the specialist is working for.

The University of Utah (U of U, UofU, or simply The U) is a public research university in Salt Lake City, Utah. As the state's public flagship institution and top-tier research university, the U is classified by the Carnegie Foundation among the 131 research universities with the "highest research activity" in the nation and is a member of the Association of American Universities (AAU). Graduate studies include the S.J. Quinney College of Law and the School of Medicine, Utah's first medical school.