Associate Director, Social Media, Marketing and Communication, Wharton School

Are you a strategic and innovative marketing professional with a passion for social media and communication? Do you have experience in developing and executing successful marketing campaigns and managing a team? The Wharton School at the University of Pennsylvania is seeking an Associate Director of Social Media, Marketing, and Communication to lead our social media efforts and drive engagement with our brand. This is an exciting opportunity to join a world-renowned institution and make a significant impact on our marketing and communication strategy. We are looking for a dynamic individual with strong leadership skills and a deep understanding of the digital landscape. If you are a creative thinker with a strong track record of driving results, we want to hear from you!

1. Develop and execute a comprehensive social media strategy for The Wharton School to increase brand awareness and engagement.
2. Oversee the creation of engaging and relevant content for social media platforms, ensuring alignment with brand messaging and objectives.
3. Monitor and analyze social media metrics to inform strategies and make data-driven decisions.
4. Lead and manage a team of marketing professionals to achieve social media goals and objectives.
5. Stay up-to-date with industry trends and best practices in social media and digital marketing.
6. Collaborate with cross-functional teams, such as admissions, alumni relations, and events, to ensure cohesive and integrated marketing efforts.
7. Utilize social media platforms to promote and support various initiatives and events within The Wharton School.
8. Develop and maintain relationships with key influencers and thought leaders in the education and business space.
9. Manage social media advertising budget and optimize campaigns for maximum ROI.
10. Continuously identify and implement new and innovative strategies to engage with target audiences and drive brand awareness.

According to JobzMall, the average salary range for a Associate Director, Social Media, Marketing and Communication, Wharton School in Philadelphia, PA, USA is $100,000-$130,000 per year. This may vary depending on factors such as experience, qualifications, and the specific role and responsibilities within the organization.

The University of Pennsylvania, often abbreviated simply as Penn or UPenn, is a private Ivy League research university in Philadelphia. It was one of nine colonial colleges chartered prior to the U.S. Declaration of Independence when Benjamin Franklin, the university's founder and first president, advocated for an educational institution that trained leaders in academia, commerce, and public service. Penn identifies as the fourth-oldest institution of higher education in the United States, though this representation is challenged by other universities. Benjamin Franklin and other Philadelphians established the university in 1749, which would make it the fifth-oldest institution of higher education. The university has four undergraduate schools and 12 graduate and professional schools. Schools enrolling undergraduates include the College of Arts and Sciences, the School of Engineering and Applied Science, the Wharton School, and the School of Nursing. Among its highly ranked graduate schools are its law school, whose first professor James Wilson participated in writing the first draft of the U.S. Constitution, its medical school, the first in North America, and Wharton, the nation's first collegiate business school.