Associate Director of Marketing

Welcome to the University of California, Berkeley, one of the most prestigious and highly esteemed institutions in the world. We are currently seeking a dynamic and experienced individual to join our team as the Associate Director of Marketing. As an Associate Director, you will play a pivotal role in shaping and implementing marketing strategies to elevate the university's brand and increase visibility. We are looking for a passionate and results-driven individual who is ready to take on the challenge of promoting our world-renowned institution. If you have a strong background in marketing and a deep understanding of the higher education landscape, we encourage you to apply. Join us and be a part of a community that is committed to excellence and making a positive impact on the world.

1. Develop and implement marketing strategies to enhance the university's brand and increase visibility among target audiences.
2. Collaborate with the marketing team to create and execute integrated marketing campaigns that align with the university's goals and objectives.
3. Conduct market research and analysis to identify trends, opportunities, and challenges in the higher education landscape.
4. Manage and oversee the university's social media presence, ensuring that all content is on-brand and engaging.
5. Plan and execute events and initiatives to promote the university and attract prospective students, faculty, and donors.
6. Work closely with various departments within the university to ensure consistency in messaging and branding.
7. Monitor and track marketing campaigns and provide regular reports to upper management on their effectiveness.
8. Stay up-to-date with industry trends and best practices in marketing, specifically within the higher education sector.
9. Manage relationships with external vendors and agencies to ensure project deliverables are met on time and within budget.
10. Mentor and guide junior marketing team members and provide support and guidance to help them achieve their goals.
11. Represent the university at conferences, events, and other networking opportunities to promote the institution and build relationships with key stakeholders.
12. Collaborate with the admissions team to develop marketing materials and strategies that effectively target and attract prospective students.
13. Maintain a deep understanding of the university's mission, values, and achievements in order to effectively communicate them to external audiences.
14. Uphold the university's brand standards and ensure all marketing materials are professional, accurate, and consistent.
15. Continuously evaluate and improve marketing strategies to drive results and meet organizational goals.

According to JobzMall, the average salary range for a Associate Director of Marketing in Berkeley, CA, USA is $111,000 - $178,000 per year. This may vary depending on the specific company, industry, and level of experience of the individual.

The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public research university in Berkeley, California. Founded in 1868, it is the oldest of the ten campuses of the University of California. Berkeley has been ranked by numerous major education publications as among the top 10 universities in the world.