Associate Director of Marketing

Welcome to the University of California, Berkeley, one of the most prestigious and innovative institutions in the world. We are seeking a dynamic and driven individual to join our team as the Associate Director of Marketing. This is an exciting opportunity for a highly motivated and creative professional to lead our marketing efforts and shape the future of our university. As the Associate Director, you will work closely with the Director of Marketing to develop and implement strategic marketing plans that will elevate our brand and attract top talent to our campus. If you have a passion for higher education, a strong understanding of marketing principles, and the ability to think outside the box, we want to hear from you. A Bachelor's degree in Marketing or a related field, at least 5 years of experience in marketing, and a proven track record of success are required for this position. Join us and be a part of making history at UC Berkeley.

1. Develop and implement strategic marketing plans to promote the University of California, Berkeley and its programs to a diverse audience.
2. Collaborate with the Director of Marketing to establish marketing objectives and goals that align with the overall mission and vision of the university.
3. Lead and supervise a team of marketing professionals to execute marketing campaigns and initiatives.
4. Conduct market research and analysis to identify target audiences, trends, and opportunities for growth.
5. Create and manage the marketing budget, ensuring that resources are allocated effectively and efficiently.
6. Oversee the creation and production of marketing materials, including print and digital advertisements, social media content, and website updates.
7. Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and make data-driven decisions for future strategies.
8. Develop and maintain relationships with internal and external stakeholders, including faculty, staff, students, alumni, and partners.
9. Stay up-to-date with industry trends and best practices in marketing, and apply them to enhance the university's brand and reputation.
10. Represent the university at conferences, events, and other networking opportunities to promote UC Berkeley and its initiatives.
11. Ensure all marketing efforts comply with university branding guidelines and standards.
12. Support the recruitment and enrollment efforts of the university by developing targeted marketing campaigns to attract top talent.
13. Collaborate with other departments and teams to integrate marketing initiatives into overall university strategies and initiatives.
14. Develop and maintain a positive and professional image of the university through effective communication and representation.
15. Provide regular updates and reports to senior management on marketing activities, progress, and results.

According to JobzMall, the average salary range for a Associate Director of Marketing in Berkeley, CA, USA is between $100,000 and $150,000 per year. This salary range can vary depending on factors such as experience, industry, and company size. Some companies may offer higher salaries and additional benefits such as bonuses, stock options, and health benefits.

The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public research university in Berkeley, California. Founded in 1868, it is the oldest of the ten campuses of the University of California. Berkeley has been ranked by numerous major education publications as among the top 10 universities in the world.