Marketing Specialist

Welcome to Union Pacific Railroad, one of the nation's leading transportation companies with over 150 years of history and innovation. We are currently seeking a passionate and driven Marketing Specialist to join our dynamic team. As a Marketing Specialist at Union Pacific, you will play a crucial role in promoting and enhancing our brand through strategic marketing initiatives. We are looking for an individual who is creative, analytical, and has a strong understanding of marketing principles. If you are someone who is eager to make a significant impact in a fast-paced and collaborative environment, we encourage you to apply and join our growing company!

1. Develop and implement marketing strategies and campaigns to promote the Union Pacific brand and its services.
2. Conduct market research and analyze data to identify target audiences, market trends, and competitor activity.
3. Collaborate with cross-functional teams to create and execute effective marketing plans.
4. Utilize various marketing channels such as digital, print, and social media to reach and engage with customers.
5. Develop and manage marketing budgets, ensuring efficient and effective use of resources.
6. Create compelling and visually appealing marketing materials, including advertisements, brochures, and presentations.
7. Monitor and report on the success of marketing efforts, using data to inform future strategies.
8. Stay up-to-date on industry trends and best practices, and make recommendations for incorporating them into marketing plans.
9. Maintain and strengthen relationships with key stakeholders, including customers, partners, and vendors.
10. Collaborate with sales teams to support lead generation and retention efforts.
11. Continuously evaluate and improve marketing strategies to drive business growth and achieve company objectives.
12. Represent Union Pacific at industry events and conferences, promoting the company's brand and services.
13. Adhere to company branding guidelines and ensure consistency across all marketing materials.
14. Train and mentor junior marketing team members to support their professional development.

According to JobzMall, the average salary range for a Marketing Specialist in Council Bluffs, IA, USA is $44,000 - $70,000 per year. However, this range can vary depending on factors such as level of experience, education, and specific job duties and responsibilities. Other sources, such as Glassdoor and Salary.com, report an average salary range of $42,000 - $65,000 per year for Marketing Specialists in Council Bluffs. It is important to note that salaries may also vary based on the specific industry and company a Marketing Specialist works for.

The Union Pacific Railroad, legally Union Pacific Railroad Company and simply Union Pacific, is a freight-hauling railroad that operates 8,300 locomotives over 32,200 miles routes in 23 U.S. states west of Chicago and New Orleans.