Sr. Content Marketing Strategist
Welcome to Truist Financial, where we believe in the power of content to drive business growth and foster strong relationships with our clients. As a Sr. Content Marketing Strategist, you will be an integral part of our Marketing team, responsible for developing and executing effective content strategies that align with our overall business goals. We are looking for a dynamic and experienced individual who is passionate about storytelling, has a strong understanding of the financial industry, and thrives in a fast-paced, collaborative environment. If you have a track record of success in creating impactful content and driving results, we want to hear from you!
- Develop and execute content strategies that align with Truist Financial's overall business goals.
- Collaborate with the Marketing team to create compelling and engaging content that resonates with our target audience.
- Conduct market research and stay up-to-date on industry trends to inform content strategy.
- Create a content calendar and manage the content creation process from ideation to execution.
- Ensure all content is aligned with brand guidelines and maintains a consistent tone and voice.
- Monitor and analyze the performance of content and make data-driven recommendations for optimization.
- Collaborate with internal stakeholders, such as product teams and subject matter experts, to gather information and insights for content creation.
- Stay informed on industry regulations and compliance guidelines to ensure all content is compliant.
- Manage relationships with external content creators, such as writers and designers, to ensure high-quality content delivery.
- Brainstorm and pitch new content ideas that align with business goals and target audience interests.
- Stay updated on emerging content formats and trends in the financial industry to identify new opportunities for content creation.
- Collaborate with the social media team to develop and execute content for various social media platforms.
- Communicate and present content strategy and performance to stakeholders and senior leadership.
- Mentor and provide guidance to junior content team members.
- Continuously seek ways to improve and optimize content strategy and processes to drive business growth.
Extensive Experience In Content Marketing Strategy Development: The Ideal Candidate Should Have At Least 5-7 Years Of Experience In Developing Content Marketing Strategies For Large Organizations.
Strong Understanding Of The Financial Industry: Familiarity With The Financial Industry And Its Trends Is Essential For A Sr. Content Marketing Strategist At Truist Financial. This Includes Knowledge Of Banking, Investments, And Financial Products.
Excellent Communication And Writing Skills: The Role Requires The Ability To Craft Compelling And Effective Written Content For Various Channels, Including Social Media, Email, And Website. The Candidate Must Also Possess Strong Verbal Communication Skills For Presenting And Pitching Ideas To Stakeholders.
Data-Driven Mindset: The Candidate Should Be Able To Use Data And Analytics To Inform Content Strategy Decisions And Measure The Effectiveness Of Campaigns. Experience With Tools Such As Google Analytics And Social Media Analytics Is Preferred.
Project Management Skills: As A Senior Role, The Candidate Will Be Responsible For Managing Multiple Projects And Collaborating With Cross-Functional Teams. Therefore, Strong Project Management Skills And The Ability To Prioritize And Meet Deadlines Are Crucial For Success In This Role.
Data Analysis
Content Creation
Audience segmentation
Social media management
Campaign development
Content curation
SEO Optimization
Thought leadership
brand positioning
Content Distribution
Content Promotion
Communication
Conflict Resolution
Leadership
Time management
Interpersonal Skills
creativity
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Sr. Content Marketing Strategist in Charlotte, NC, USA is between $75,000 and $95,000 per year. This can vary depending on the specific company, industry, and level of experience. Some companies may offer additional benefits and bonuses on top of the base salary. Factors such as education, certifications, and additional skills can also impact salary range.
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Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T and SunTrust Banks.
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