Senior Digital Content Strategist

Are you a creative and analytical thinker with a passion for developing engaging digital content? Truist Financial is seeking a highly skilled Senior Digital Content Strategist to join our team and drive our digital content strategy forward. In this role, you will have the opportunity to shape the digital presence of a leading financial institution and make a meaningful impact on our customers. We are looking for a strategic and innovative individual with a strong understanding of digital marketing, SEO, and content optimization. If you have a proven track record of developing and executing successful digital content strategies, we want to hear from you!

1. Develop and execute a comprehensive digital content strategy for Truist Financial, considering the company's goals and target audience.
2. Create engaging and high-quality digital content that aligns with the brand's voice and messaging.
3. Conduct thorough research to identify trends and insights in the financial industry and use this information to shape the digital content strategy.
4. Collaborate with cross-functional teams, including marketing, design, and product, to ensure consistency and alignment across all digital channels.
5. Utilize SEO best practices to optimize digital content for search engines and improve organic traffic.
6. Monitor and analyze the performance of digital content, using data and analytics to make data-driven decisions and improve content effectiveness.
7. Stay up-to-date with digital marketing trends and tools, and proactively make recommendations for incorporating new strategies and technologies into the content strategy.
8. Work closely with external partners and agencies to create and distribute valuable and relevant digital content.
9. Identify and implement new and innovative ways to engage with customers through digital content, such as user-generated content and interactive experiences.
10. Act as a subject matter expert on digital content strategy, providing guidance and support to other team members.
11. Manage and prioritize multiple projects simultaneously, ensuring that all digital content is delivered on time and within budget.
12. Collaborate with compliance and legal teams to ensure all digital content meets regulatory standards and guidelines.
13. Continuously monitor and evaluate the competition to identify areas for improvement and maintain a competitive edge in the digital space.
14. Foster a culture of creativity and innovation within the digital content team, encouraging new ideas and strategies.
15. Communicate regularly with senior leadership to provide updates on the progress and impact of the digital content strategy.

According to JobzMall, the average salary range for a Senior Digital Content Strategist in Winston-Salem, NC, USA is $76,000 - $115,000 per year. However, factors such as experience, skills, and the specific industry and company can affect the actual salary for this role.

Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T and SunTrust Banks.