Truist Financial

Content Marketing Strategist

Truist Financial

Charlotte, NC, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a creative and analytical thinker with a passion for storytelling? Do you have a proven track record of developing successful content marketing strategies? If so, Truist Financial is looking for a talented Content Marketing Strategist to join our dynamic team. In this role, you will play a crucial role in driving our brand's digital presence and engaging our audience through compelling content. We are seeking a highly motivated individual with excellent communication skills and a keen eye for detail. If you are ready to take on a challenging yet rewarding role in content marketing, we want to hear from you!

  1. Develop and implement effective content marketing strategies to increase brand awareness and engagement.
  2. Collaborate with cross-functional teams to create and execute content plans that align with business objectives.
  3. Conduct market research and analyze industry trends to identify opportunities for content creation and distribution.
  4. Write, edit, and proofread engaging and high-quality content for various channels, including website, social media, email marketing, and more.
  5. Utilize SEO best practices to optimize content for search engines and drive organic traffic.
  6. Monitor and analyze content performance metrics to continuously improve and refine content strategies.
  7. Stay updated on emerging content marketing trends and technologies and make recommendations for their implementation.
  8. Work with graphic designers, videographers, and other creatives to produce visually appealing and impactful content.
  9. Collaborate with external agencies and partners to develop and execute co-branded content initiatives.
  10. Act as a brand ambassador and maintain consistency in messaging, tone, and voice across all content.
  11. Ensure compliance with brand guidelines and industry regulations.
  12. Train and mentor junior team members on content marketing best practices.
  13. Participate in brainstorming sessions and contribute new and innovative ideas for content campaigns.
  14. Communicate and present content strategies and results to key stakeholders.
  15. Continuously monitor industry trends and competitive landscape to identify new opportunities for content creation.
Where is this job?
This job is located at Charlotte, NC, USA
Job Qualifications
  • Excellent Written And Verbal Communication Skills

  • Bachelor's Degree In Marketing, Communications, Or Related Field

  • Minimum 3 Years Of Experience In Content Marketing Or Related Role

  • Strong Understanding Of Digital Marketing And Seo Strategies

  • Experience With Data Analysis And Ability To Use Data To Inform Content Strategy Decisions

Required Skills
  • Data Analysis

  • Market Research

  • Content Creation

  • Social media management

  • Brand management

  • Copywriting

  • Audience targeting

  • Content curation

  • SEO Optimization

  • Campaign planning

  • Content Distribution

Soft Skills
  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Teamwork

  • Active Listening

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Content Marketing Strategist in Charlotte, NC, USA is between $50,000 and $75,000 per year. This can vary depending on factors such as level of experience, industry, and company size. Some companies may also offer additional benefits and bonuses.

Additional Information
Truist Financial is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJanuary 12th, 2024
Apply BeforeMay 22nd, 2025
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About Truist Financial

Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T and SunTrust Banks.

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