Client Marketing Manager- Deposits Marketing

Welcome to Truist Financial, where we believe in helping clients achieve their financial goals. We are currently seeking a motivated and experienced Client Marketing Manager to join our Deposits Marketing team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive growth and retention of our deposit products. This role requires a dynamic individual with a strong understanding of the financial industry and a passion for delivering exceptional customer experiences. If you are driven, analytical, and customer-focused, we encourage you to apply for this exciting opportunity.

1. Develop and execute strategic marketing plans to drive growth and retention of Truist Financial's deposit products.
2. Collaborate with cross-functional teams to identify target audiences, messaging, and promotional tactics for deposit products.
3. Conduct market research and analysis to identify industry trends and competitive insights.
4. Create and manage marketing campaigns, including email, social media, digital advertising, and direct mail.
5. Monitor and evaluate campaign performance, making data-driven decisions to optimize results.
6. Collaborate with product and sales teams to develop and implement lead generation strategies for deposit products.
7. Manage the client journey for deposit products, ensuring a seamless and positive experience.
8. Develop and maintain relationships with key partners, such as agencies and vendors, to support marketing initiatives.
9. Stay up-to-date with industry best practices and emerging trends to continuously improve marketing strategies.
10. Monitor and report on key performance indicators, providing insights and recommendations for improvement.
11. Identify opportunities for new product development or enhancements to existing products based on customer needs and market trends.
12. Train and educate sales teams on deposit product features, benefits, and marketing strategies.
13. Manage marketing budget and allocate resources effectively to meet business objectives.
14. Maintain a thorough understanding of Truist Financial's brand, values, and mission to ensure all marketing efforts align with company goals.
15. Act as a brand ambassador for Truist Financial, representing the company and its deposit products at industry events and conferences.

According to JobzMall, the average salary range for a Client Marketing Manager- Deposits Marketing in Raleigh, NC, USA is $60,000 to $100,000 per year. This salary range can vary based on factors such as experience, education, and the specific company and industry the manager is working in.

Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T and SunTrust Banks.