At TransferWise, we believe in making international money transfers easier, faster, and more affordable. As our Paid Search Manager for our B2B division, you will play a critical role in driving growth and revenue for our business. We are looking for a highly skilled and results-driven individual with a passion for B2B marketing and a strong understanding of paid search strategies. If you are a self-motivated, data-driven professional with excellent communication skills and a knack for problem-solving, we want to hear from you. Join our dynamic team and help us revolutionize the way businesses transfer money globally.
- Develop and implement effective paid search strategies for our B2B division to increase revenue and drive business growth.
- Conduct thorough keyword research and analysis to identify target audiences and optimize ad campaigns.
- Monitor and analyze paid search performance metrics to identify areas for improvement and make data-driven decisions.
- Stay up-to-date with industry trends and best practices in paid search to continuously improve our strategies.
- Collaborate with cross-functional teams to align paid search efforts with overall marketing and business goals.
- Manage and optimize paid search budgets to ensure efficient and effective use of resources.
- Create compelling ad copy and creative assets that resonate with our B2B audience.
- Conduct A/B testing and use other techniques to constantly improve ad performance.
- Stay informed on competitive landscape and adjust strategies accordingly to maintain a competitive edge.
- Communicate regularly with stakeholders to provide updates on paid search performance and collaborate on new ideas and initiatives.
- Troubleshoot and resolve any issues related to paid search campaigns.
- Ensure compliance with all relevant advertising policies and regulations.
- Mentor and train junior team members to enhance their paid search skills and knowledge.
- Act as a brand ambassador and represent TransferWise in a positive and professional manner.
- Continuously strive for innovation and improvement in all aspects of paid search management.
Proven Experience In Managing Paid Search Campaigns: A Strong Candidate For A Paid Search Manager - B2B Role At Transferwise Should Have A Track Record Of Successfully Managing Paid Search Campaigns, Preferably In The B2B Space. This Includes Experience In Creating And Optimizing Campaigns, Managing Budgets, And Achieving Performance Targets.
In-Depth Knowledge Of Google Ads And Other Ppc Platforms: A Paid Search Manager At Transferwise Should Have A Deep Understanding Of Google Ads And Other Ppc Platforms Such As Bing Ads, Linkedin Ads, And Facebook Ads. They Should Be Familiar With The Latest Features, Updates, And Best Practices For Each Platform.
Data-Driven And Analytical Mindset: The Ability To Analyze Data And Draw Actionable Insights Is Crucial For A Paid Search Manager At Transferwise. They Should Be Able To Use Tools Like Google Analytics To Track And Measure Campaign Performance, Identify Areas For Improvement, And Make Data-Driven Decisions To Optimize Campaigns.
Strong Communication And Collaboration Skills: As A Paid Search Manager At Transferwise, The Candidate Will Be Working Closely With Other Teams Such As Marketing, Sales, And Product. Therefore, Strong Communication And Collaboration Skills Are Essential To Effectively Communicate Campaign Performance, Goals, And Strategies To Different Stakeholders.
Understanding Of B2B Marketing And Sales Processes: B2B Marketing And Sales Processes Are Different From B2C, And A Paid Search Manager At Transferwise Should Have A Good Understanding Of These Processes. This Includes Knowledge Of Lead Generation, Lead Nurturing, Sales Funnel, And The Role Of Paid Search In The Overall B2B Marketing Strategy.
Keyword Research
Campaign Management
Budget management
A/B testing
Google Ads
Competitive analysis
ROI analysis
PPC Advertising
Ad copywriting
Conversion tracking
Bid optimization
Communication
Emotional Intelligence
Leadership
Time management
creativity
Organization
flexibility
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Paid Search Manager - B2B in London, UK is between £30,000 - £60,000 per year. However, this can vary depending on factors such as experience, skills, and the specific company and industry. Some top-paying companies in London for this role include Google, Microsoft, and Amazon, where salaries can exceed £80,000 per year. It is also worth noting that bonuses and commissions may be included in the overall compensation package for this position.
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TransferWise moves money through its platform to other users all over the world at mid-market rates and with no unnecessary fees. In addition to individual users, TransferWise can be used by companies to invoice vendors regardless of currency. Also has an office in NewYork. Now Wise.
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