Senior Digital Marketing Strategist, Consumer Electronics Division

Are you a digital marketing expert with a passion for consumer electronics? Do you thrive in a fast-paced, innovative environment? If so, Toshiba's Consumer Electronics Division has an exciting opportunity for a Senior Digital Marketing Strategist to join our team.In this role, you will be responsible for developing and executing digital marketing strategies that drive brand awareness and increase sales within the consumer electronics industry. We are looking for a dynamic, results-driven individual who can leverage their expertise and creativity to stay ahead of the curve in the constantly evolving digital landscape.To be successful in this position, you must have a strong understanding of digital marketing tactics, a proven track record of delivering measurable results, and a deep understanding of consumer behavior in the electronics market. If you possess these qualifications and are ready to take on a new challenge, we want to hear from you. Join us at Toshiba and be a part of shaping the future of consumer electronics.

1. Develop and implement innovative digital marketing strategies to drive brand awareness and increase sales within the consumer electronics industry.
2. Stay up-to-date with industry trends and consumer behavior in the electronics market to continuously optimize marketing strategies.
3. Collaborate with cross-functional teams including product development, sales, and PR to ensure alignment and consistency in messaging and branding.
4. Utilize various digital marketing channels such as social media, email, SEO/SEM, and display advertising to reach target audiences and achieve marketing goals.
5. Analyze and report on key performance indicators to measure the success of digital marketing campaigns and make data-driven decisions for future strategies.
6. Manage and allocate budgets for digital marketing initiatives, ensuring maximum ROI.
7. Identify and develop partnerships with relevant influencers and organizations to expand brand reach and credibility.
8. Monitor and respond to online reviews and customer feedback to maintain a positive brand image and address any issues or concerns.
9. Stay informed about advancements in digital marketing technology and tools, and make recommendations for implementing new strategies or platforms.
10. Mentor and train junior members of the digital marketing team to ensure their growth and development within the company.
11. Represent Toshiba's Consumer Electronics Division at industry events and conferences to network and promote the brand.
12. Collaborate with external agencies and vendors to execute digital marketing campaigns and initiatives.
13. Ensure all digital marketing efforts are in compliance with legal and ethical standards.
14. Continuously evaluate and improve the user experience on the company's website and other digital platforms.
15. Contribute to the overall marketing strategy and provide insights and recommendations based on digital marketing expertise.

According to JobzMall, the average salary range for a Senior Digital Marketing Strategist, Consumer Electronics Division in Houston, TX, USA is $90,000 - $120,000 per year. This may vary depending on the specific company, experience level, and skills of the individual.

Toshiba Corporation is a Japanese multinational conglomerate headquartered in Tokyo, Japan. Its diversified products and services include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, consumer electronics, home appliances, medical equipment, office equipment, as well as lighting and logistics.